BBC Ski Sunday host Chemmy Alcott caught again plugging clothing range on screen

22 January 2023 , 19:02

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Chemmy Alcott has landed herself in hot water again with BBC bosses

BBC Ski Sunday presenter Chemmy Alcott is in hot water with TV bosses – after being caught once again plugging her clothing range on screen.

She breached BBC rules about conflicts of interest by wearing jumpers for skiwear brand Snow Finel on the show, which is currently on air.

Chemmy, 40, has been a brand ambassador for the firm for four years, even designing ranges.

Last year the host was “reminded of the BBC’s guidelines in relation to commercial conflicts of interest” after we revealed how she had been wearing them on Ski Sunday and coverage of the Winter Olympics.

Chemmy hosts Sky Sunday on the BBC

She once again wore Snow Finel during Ski Sunday’s first two episodes which aired on BBC Two this month.

Gales, snow and rain to batter country today with 80mph wind gusts

The BBC confirmed that they have banned her from wearing the clothes.

A spokesman said: “Chemmy will not be wearing the brand in question on air again and has been spoken to.”

Snow Finel has been highlighting her on-screen outfits on social media.

BBC rules state that presenters are not allowed to “appear on air wearing clothes or using products, goods or services which they have agreed, or been contracted, to promote or in which they have financial interest.”

Tom Bryant