Boux Avenue have launched a Valentine's lingerie range and we love it all

18 January 2023 , 16:18

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Treat yourself (or someone else) to some stunning underwear this Valentine's Day (Image: Boux Avenue)

Popular lingerie store Boux Avenue have launched a new Valentine's Day collection - and we're obsessed.

If there's one thing that will make February 14 extra special, it's a sexy underwear set. The new Boux Avenue range features flirty heart motif designs, glamorous lace numbers, and silky dresses, all of which are designed to make you feel your best this Valentine's Day. You can shop the full range at bouxavenue.com.

With prices starting from just £14, the luxurious lingerie collection will ensure you're prepared for every kind of Valentine's Day date, from daytime to night-time.

Whether you're having a Galentine's party with your besties or a special night in with your partner, you're sure to find something you like in Boux Avenue's 'Write Your Own Love Story' collection.

Customers can not only expect classic candyfloss pink shades and romantic red hues in the new Boux Avenue range, but also bold violet hues and playful embroidery that will switch things up in no time.

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The affordable collection is available in sizes six to 18, with selected styles in 28-38, A-G cup, and prices range from £14 to £55. We're loving every single item.

Zoe Price-Smith, Boux Avenue's Chief Design & Product Officer, said: "We are excited for everyone to discover a never ending love story with our latest Valentine’s collection. No matter what your relationship status is, there is a design for everyone, allowing you to be in charge of your set wardrobe, as you are the leading lady this season.

"From traditional rich reds and classic timeless black; to catwalk, trend led inspired violet tones. Along with romantic ruffles, fun and flirty cherry motifs, traditional heart embroidery; and indulgent intricate lace designs. This is truly one of Boux’s most premium collections to date."

Our top picks include the romantic red Rubie set (from £16), the vibrant Lexey set (from £16), and the cherry-themed Lotti set (from £18).

You can shop the entire collection at bouxavenue.com from £14.

Melisha Kaur