Shoppers bag £10 'holy grail' anti-ageing cream that's 'better than £300 La Mer'

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Boots £10 Tuesday has seen this popular Olay anti-ageing cream reduced for one day only (Image: Boots)
Boots £10 Tuesday has seen this popular Olay anti-ageing cream reduced for one day only (Image: Boots)

Boots has cut the price of a as part of their weekly £10 Tuesday deals, and some shoppers say it's made them . Some even say the affordable is 'better than' posh brands like

The usually costs £16.50, and it's said to 'reduce wrinkles' and make skin look younger.

But for a limited time, it’s been slashed to , saving £6.50 on the RRP.

The is said to ‘fight the seven signs of ageing’, such as reducing the appearance of wrinkles while evening skin tone, refining pores, smoothing skin texture and brightening the complexion while restoring the skin's firmness and moisturising - not to mention the SPF protection.

It has niacinamide and antioxidants, so it gently exfoliates to boost skin's natural self-renewal process for healthier looking skin.

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Shoppers bag £10 'holy grail' anti-ageing cream that's 'better than £300 La Mer'The Olay Total Effects Anti-Ageing 7in1 Day Moisturiser has been reduced for one day only (Boots)

The product has got a massive , compared to only 45 one-star ratings, with users of all ages calling it their 'holy grail'.

One even ditched their foundation in favour of the moisturiser, and wrote: "I love this product, I have been using it for almost a month now and it really has made my skin look radiant and revitalised. So much so that I've been happy to leave the house without my foundation on which has been a no no for me for as long as I can remember. I can highly recommend this product."

Another customer added: "Holy grail product for everyone aged 40 and above. My mum, my aunts, they all loved it."

"Great for sensitive skin," wrote a third customer. "My mum used Oil of Ulay and Olay, and my daughter "borrows" it when she visits too. Three generations of skin care is the best endorsement."

With a fourth saying it made them look a decade younger, adding: “I’ve been using this product regularly for 5 years. I use it before I go outside and with make up. It must work as ”

Some people have said it's even better than a moisturiser from the expensive brand, where 30ml costs £165, or £305 for 60ml. In comparison, the moisturiser bottle is currently , so it's a massive saving for anyone wanting better looking skin for less.

One review read: "I used this day and night cream for five years, and absolutely loved it, and my skin looked great, then I turned 30 last year, and started to panic so I started buying high end products, and I mean high end with brands including La Mer, and my skin has never looked so horrible and spotty so last week I decided to buy this day and night cream again, and one week in, and my skin is back to looking great. I just don't understand this! I've always stood by the "you only get what you pay for" motto, but clearly this isn't the case."

Shoppers bag £10 'holy grail' anti-ageing cream that's 'better than £300 La Mer'It's said to be a much more affordable alternative to La Mer's moisturising cream (La Mer)

Some customers have said that the 'only negative' is that it can leave the skin feeling greasy, particularly if you have oily skin. But one added: "Because of the visible improvement in my complexion I'm willing to go with it!"

Another added: “not sure on the consistency of this, overall gives a good soft finish very good with SPF in.”

The price is only available online, saving shoppers £6.50 compared to buying in store. However, the cream is with the online retailer also selling the cream for £10.

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Also available on the Boots £10 Tuesday offer is the No7 Laboratories Line Correcting Booster Serum, said to give fast, visible results when applied directly to lines and wrinkles as well as the , which is usually twice the price.

You can check out all of the Boots £10 Tuesday deals here, or pick up the discounted

Bethan Shufflebotham

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