Brits are creatures of habit when it comes to what to eat for breakfast
Breakfast is the most important meal of the day – but it seems we are creatures of habit when it comes to what's on the morning menu.
A survey of 2,000 adults found that 13% feel breakfast is the best meal of their day, with seven in 10 (69%) looking forward to starting their day with it.
However, almost a fifth of breakfast eaters (18%) tuck into the same dish every morning – with millions of Brits having done so daily for at least the last five years.
Half of those claim this is because it is a part of their routine – although one in 10 (9%) blame it on a lack of creativity, or a lack of inspiration (11%) to try new things.
And while 19% feel they simply don't have the time to stray from their morning habits, 14% are ready to mix things up, and get more adventurous with their breakfast flavours.
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The research was commissioned by Alpro, which has partnered with TikTok sensation, Poppy O’Toole, to take inspiration from dinnertime menus to create a five-course, plant-based breakfast tasting menu.
It also emerged that a decadent three in 10 even treat themselves to more than one dish to start off their day. However, one in three struggle to decide what to have, and so end up skipping their morning meal entirely.
But one in seven are keen to be more adventurous when it comes to their morning flavours (Nutricia Ltd.)A spokesman for Alpro said: “Brits believe breakfast choices lack variety – and, as our research shows, eat the same thing on repeat. Breakfast is how we begin our day, so we should start as we mean to go on by making that initial meal adventurous and tasty.
“It's interesting to see how many people lack the time to do so, so it can be a good idea to make simple taste twists to your favourite dishes – like adding a tropical splash of coconut to a bowl of cereal, or topping off a morning brew with a dash of almond drink, to help shake things up in a delicious way.”
The study also found almost a quarter of those polled (23%) are better at exploring more options and trying new things at dinnertime than at breakfast.
Some of the top reasons for this include having more time in the evening (53%), more recipe books focused on those meals (26%), and knowing simple ways to add taste and flavour to dishes (20%).
As a result, one in five want to see more variety at breakfast – and 17% would like to slow things down and treat it more like an event, as they do at dinnertime.
To liven up their brekkie, 13% turn to the internet for inspiration, while 12% learn new recipes from cooking shows on TV.
But it doesn’t take too much effort to make their morning meal more interesting – as 24% think they could liven it up with the simple addition of fruit, seeds, or nuts to bowls of cereal and porridge. And 13% like to sprinkle herbs and spices onto their, otherwise plain, scrambled eggs.
It also emerged one in five of those who eat breakfast enjoy an entirely plant-based menu, according to the research, conducted via OnePoll.
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The spokesman for Alpro added: “People tend to be more adventurous with their evening meals, so why can’t it be the same for breakfast? It doesn’t have to be a big change to make a difference, and bring the excitement of the dinnertime experience to the breakfast table.”
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