Tiger Woods Nike replacement confirmed ahead of PGA Tour return
Tiger Woods ' new apparel line with TaylorMade has been unveiled, replacing his iconic 27-year partnership with Nike Golf, which came to an end last month.
Woods' new clothing partnership with TaylorMade takes on its own brand name 'Sun Day Red'. The naming is a nod to the iconic red shirts he has worn throughout his career when competing in a final round of a tournament on a Sunday.
The partnership was confirmed with the launch of the Sun Day Red website, in which it detailed an official launch would arrive on May 1. A statement on the website read: "Sun Day Red isn't just another clothing brand; it's poised to redefine what golfers expect from their attire. It's a culmination of Tiger's extensive experience, a brand built on the belief that apparel can be both a marker of style and a tool for performance.
"Pieces that will feature never-seen-before patterns, fabrication, and technical detailing intended to elevate all levels of play, while other designs will combine advanced temperature-control materials with modern lifestyle silhouettes for an entirely new look for versatile performance wear. And of course, there are luxury logo tees, fleece and hats for those who'll want to make Sun Day Red part of their everyday style routine."
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It added: "As Sun Day Red gears up for its launch on May 1, 2024, the excitement is palpable. This isn't just the release of a new apparel line; it's the start of a new chapter in the Tiger Woods saga. With plans to expand the brand to include women's and children's styles as well as footwear, the future of Sun Day Red shines bright."
A quote from Woods on the website reads: "I have learned so much over the years and have a lifetime of experience adjusting my apparel and footwear to help me play better based on the way it was constructed. There are things that I could tell you that no one knew I was doing over the years.
"I'm ready to share those secrets with the world. Sun Day Red will embody a love of playing and competing, and we are for people that share those values, whether it's on the course, or in life. We will be anchored to putting the athlete first in the product decisions we make."
Tiger Woods' new logo features a leaping tigerThe roll out of Sunday Red begins a new chapter for Woods, who had sported Nike clothing throughout his whole professional career. The 15-time major champion initially signed with the Swoosh in 1996, before finally cutting ties last month.
His first contract with Nike over 27 years ago was worth a reported £31.7 million ($40m) split over five years. The relationship continued through the peak of his playing career, with his last deal being penned back in 2013, which is said to have been worth £159 million ($200m) over ten years.
Tiger Woods spent 27 years with Nike (Getty Images)This of course expired late last year, with Woods officially announcing the end of their partnership in January. "Over 27 years ago, I was fortunate to start a partnership with one of the most iconic brands in the world," Woods said in an emotional statement. .
"The days since have been filled with so many amazing moments and memories, if I started naming them, I could go on forever. [Former Nike CEO] Phil Knight's passion and vision brought this Nike and Nike Golf partnership together and I want to personally thank him, along with the Nike employees and incredible athletes I have had the pleasure of working with along the way.
"People will ask if there is another chapter. Yes, there will certainly be another chapter. See you in LA! Tiger." Of course that next chapter has arrived in Los Angeles this week, with the clothing line making its debut at this week's Genesis Invitational where Woods will be a player-host.
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