Beyonce announces country album by revisiting musical eras during Super Bowl ad

12 February 2024 , 02:45

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A Super Bowl ad teased a new Beyonce album (Image: Variety via Getty Images)

A new Beyonce album is on the way as the star announces new tunes through a Super Bowl ad and partnership with Verizon.

The star is shaking up genres as her teaser includes a nod to country music, a return to her Texas heritage. During an advertisement, she started off with a mini performance as someone tells her she "broke the Internet," which wouldn't be a first time for her. Immediately, a brand partnership with Verizon is inserted into the commercial where she's challenged to break the company's 'powerful' network.

She takes on the challenge. Immediately, a montage of moments where Beyonce recreates some of her eras takes off, starting with a return to Lemonade. She's seen in front of a lemonade stand, holding a baseball bat, a reference to the visuals that came alongside the original album.

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"Beyonce breaks the Internet, but can she break Verizon?" asks a narrator as fans swarm to the lemonade stand. That's when Beyonce announces it's time for a surprise drop, a cheeky reference of what's to come.

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She goes on to showoff some saxophone skills, an AI robot, a 'Bar-Bey' outfit, and announcement that she's running for 'Beyonce of the United States.' Beyonce even appears to launch herself into space for a performance which still doesn't do the trick. In a last ditch outfit, she concludes the advertisement by saying: "Okay, drop the new music."

Attention then turned to Beyonce's social media where fans got a taste of what the 'new music' will seems to divert from her usual sound. The album, called Renaissance Act II, is set to release on March 29. In the video, Texas is revisited multiple times as she drives through the desert. Fans are excited by the jarring twist, with one writing: "Sis gonna pull up to the country music awards and sweep."

Actress Lindsay Lohan even took part in the celebration, commenting hearts on Bey's post. The American story Target commented: "pls tell the verizon guy the internet broke."

Another fan added: "It’s the history of the black impact on country music that she’s about to educate us on. Y’all know."

Fans also caught on to some Easter eggs that led up to the album announcement. She was seen wearing a cowboy hat to the Grammys which, at the time, seemed a bit off for many fans critiquing her outfit. A fan explained: "Is that why she wore that white hat at the Grammy’s. Momma B stay working. She going back on tour."

Alex West