Usher strips down to underwear for Kim Kardashian's SKIMS driving fans wild
Kim Kardashian has delighted fans as she revealed a new SKIMS campaign with singer Usher modelling the label's underwear base layers.
The campaign comes ahead of Usher performing the half time show at the NFL Super Bowl on Sunday, where the singer has said it's "an honour of a lifetime" to finally perform at the iconic sporting event. His 13-minute show has been long awaited by fans, and is expected to be a key highlight of the game.
Ahead of his performance, Kim Kardashian has snapped up the musician to model for her label SKIMS with the singer stripping down to his underwear to reveal chiselled abs as he posed in a variety of underwear base layers from the brand. Captioning the images, Kim told fans: :@USHER in our most-wanted base layers. New SKIMS Mens Underwear drops Monday, February 12 at 9AM PT / 12PM ET.
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Usher has modelled in the latest campaign for Kim Kardashian's brand SKIMS (Kim Kardashian/Instagram)
The musician models ahead of his upcoming Super Bowl halftime performance (Kim Kardashian/Instagram)"Another juicy surprise: The Grammy-winning icon’s new album, COMING HOME, launches Friday, February 9 midnight EST worldwide and SKIMS is releasing an exclusive, limited edition digital download version with alternative album cover with bonus track “Naked,” available only on skims.com for 1 week."
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Fans have gone wild for the campaign shots, as one fan commented: "Kimberly Noel Kardashian always giving the people what they want." Another added: "My Gwad KIM!!!! " A third wrote: "@kimkardashian thank you for this early Christmas present…wow". A fourth shared: "this marketing before usher’s superbowl is ICONIC!!!!!!" Another said: "EVERYONE SAY THANK YOU KIMBERLY".
The sexy campaign for SKIMS comes just days before Usher will take to the show as the half time entertainment at the Super Bowl. Prior to being revealed as the entertainment act, the announcement video saw Kim calling Usher to reveal to him that he would be playing the epic slot during the game. In a fun video shared by the NFL on X, formerly known as Twitter, Kim called Usher to tell him the exciting news as he was busy recording music in the studio. As Usher tried to put the phone down, Kim insisted it was urgent. "I finally got the answer to those rumours, it's not about me it's about you," she told him. "You're doing the Super Bowl."
Fans have gone wild for Usher's modelling pics as he stripped down to his underwear (Kim Kardashian/Instagram)
Kim Kardashian shared the images ahead of Usher's performance at the Super Bowl this Sunday (Kim Kardashian/Instagram)Usher was in disbelief and said: "You're playing with me man." After asking Kim how she knew, she replied: "I know everything." The mother-of-four then joked that she would be needing tickets for all of her family and friends.
In a recent interview, Usher gushed about his upcoming opportunity and said: "This is the most grand stage to ever play on. Those 13 minutes [on stage] mean everything. It's been on my bucket list for a long time. I've been asked what are the things that matter the most and it's obviously performing but being able to perform on that stage because all of these amazing performers throughout the years have graced it and did an amazing job, so that's where the obsession with that starts," he told Apple Music.
"There's excitement in this moment...You remember the first time you ever heard your record play on the radio, you remember the first time you ever heard your voice on a format. This is like that for me," he concluded.
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