The Apprentice's Karren Brady on lavish trips with Alan Sugar and his obsession

28 January 2024 , 08:00

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Baroness Brady and Lord Sugar are friends outside of work and holiday abroad together (Image: PA)

The Apprentice's Baroness Karren Brady has revealed an insight into Lord Alan Sugar's life.

Baroness Brady currently sits alongside her pal Lord Sugar, 76, on the BBC business programme but away from cameras, they're incredibly close friends who often jet abroad together. But Karren, 54, admits that he often plans his downtime around a certain BBC soap opera.

Those who follow Lord Sugar on social media will know he's no stranger to airing his thoughts on telly storylines. Baroness Brady has now revealed that even when he's enjoying a lavish holiday, he can't help but postpone something so he can watch EastEnders.

Baroness Karren Brady has opened up about her friendship with Lord Alan Sugar (WireImage)

Lord Sugar will halt his activities on holiday to watch EastEnders according to Baroness Brady (Getty Images)

Speaking exclusively to the Mirror, the businesswoman said: "He loves EastEnders! When we're on holiday, he says 'Right, I'm off to watch EastEnders,' he really does watch it. He's like 'Oh I've got two (episodes) to catch up on. He's very excited, over the summer when we were on holiday, I gave him an EastEnders quiz that I found online.

"I thought just one day as a bit of fun and he got every question right. I said to him I hadn't watched EastEnders since Dirty Den was on it and he said 'That was 30 years ago!' I said 'I know'." But when Karren isn't filming The Apprentice, working at West Ham United where she is the vice-chairman, or sitting in the House of Lords, she's a busy mum to two and a soon-to-be grandmother.

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Sharing an insight into her busy but extremely private life, she said: "Well I don't go to a lot of events, I'm not courting television, I'm a private person, I'm 54 years old so you won't see me falling out of a nightclub. The most exciting it gets for me is going out for dinner with my kids.

Baroness Brady admits that she's more inclined to have a night in watching TV than going to a showbiz event (bbc)

"I lead a pretty quiet life. A great night for me is a new Netflix series and a glass of wine and that's about as exciting as I get." Baroness Brady was made a Conservative life peer in the House of Lords on September 22, 2014, and was created Baroness Brady of Knightsbridge in the City of Westminster. But while she may have a seat in the privileged house which scrutinises legislation and holds the government account as well as introducing legislation – she has no desire to swap her seat to become an MP in the House of Commons.

Having recently become a Small Business Ambassador for Simply Business and their Business Boost, she also ruled out becoming an MP. She said: "No, no thank you. I can do more from the sidelines I think. It's a worry because we need really great politicians to make the country great and if people have gone off it because of the sexism, or the negativity, or the press intrusion, or the, you know, the abuse you get just because, I mean, I'm not a Labour supporter, but I do believe they genuinely believe some of the policies they're putting forward.

"They're not making it up. I mean, you have to respect that you have to have some respect for everybody. And I think that that's probably lacking in politics. And I think that puts a lot of people off when you see them in the House of Commons screaming and shouting at each other who thinks 'Oh, that's the kind of environment I'd like to work in'. Not many."

Daniel Bird