Experts give the best time to buy your wedding dress if you want to save money

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The month you buy your wedding dress could make a difference to cost (Image: Getty Images/iStockphoto)
The month you buy your wedding dress could make a difference to cost (Image: Getty Images/iStockphoto)

From hiring a venue, to booking suppliers and budgeting for entertainment, there are a number of costs involved when organising a wedding, so you'll want your money to stretch as far as possible. If you're planning on wearing a wedding dress there are several ways you can save.

First up, you can spend less on your outfit by opting for a high street wedding dress, but if you still find yourself struggling to stay within budget, the bargain hunting experts from Bountti have revealed another way engaged couples can cut costs and it's all about timing.

Jason Higgs, senior deals strategist at Bountti, explained that January is a savvy time to shop for your wedding dress as you can take advantage of the January sales, saying, "bridal boutiques and designers often offer substantial discounts on last season's styles once the new year arrives, meaning you could purchase a high-quality dress within a more affordable price range. January is also a great time to find discounted accessories like veils, tiaras, and shoes."

Save money on your wedding dress

As peak engagement season is during December, bridal stores have taken note and in turn the first month of the year is prime wedding dress shopping time.

We scoured the web and found some impressive deals on wedding dresses from Coast, Nadine Merabi, and ASOS. This Premium Lace Sweetheart Princess Wedding Dress With Full Skirt from Coast has been reduced by over half price. Originally costing £899, it's currently £405 and in stock in sizes 8-18.

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Experts give the best time to buy your wedding dress if you want to save moneySave 55% by shopping your wedding dress in Coast's winter sale (Coast)

Nadine Merabi are treating brides-to-be to 40% off their Kate White Dress and ASOS have a whole selection of discounted wedding dresses. This Bridal Satin Cami Dress was £90 and is now £49.50, but if you prefer long sleeves, this Lace Maxi Dress is currently £70 down from £155.

Generally, the most popular time to get married is during summer, so by shopping your wedding dress now, you'll have more than enough time for any deliveries and alterations to be made. If you're buying your gown from a brand that doesn't offer alterations, you'll need to factor in time to find and book a seamstress in if needed.

Shop new wedding dress collections

The first few weeks of the year also calls for new dress selections as many brands see January as a time to re-fresh old stock and make room for updated designs. Monsoon's wedding boutique have recently added tons of beautiful new-in wedding dresses The Maddie Off Shoulder Bridal Dress is a brilliant example of a frock that would be ideal for summer nuptials, and as it is new-in, it won't have been seen by many people before.

Find bridesmaid dresses for less

January is also a key time to find bridesmaid dresses in the sales if you plan on having them. Jason explained that, "if you can find bridesmaid dresses at reduced prices, it’ll be easier to buy better quality outfits while also respecting the budgets of your wedding party. Look for dresses that align with your wedding color scheme and that flatter your bridesmaids’ different body types. Buying early also means there will be lots of time for alterations if they’re needed."

Experts give the best time to buy your wedding dress if you want to save moneyMolly-Mae Hague bagged this bargain bridesmaid dress from Pretty Little Thing (Pretty Little Thing)

The Navy Corset Bridesmaid Dress that Molly-Mae Hague wore is currently on sale at Pretty Little Thing, plus we found several styles at John Lewis slashed in price, including this Rewritten Brooklyn Satin Slip Maxi Dress that is down to £85 from £120.

"By planning ahead and taking advantage of these deals, you can ensure that your wedding is both beautiful and budget-friendly. You’ll have the happiest day of your life, without breaking the bank in the process," said Jason.

You might also want to consider booking your honeymoon in the January sales - here are the best January travel sales from British Airways, easyJet, TUI and more.

Lucy Addicott

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