January sales sees big deals on Nike, Adidas and New Balance trainers

18 January 2024 , 12:38

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The Nike sale contains a number of trainers with discounts of up to 50% off (Image: Nike)

Thinking about copping a new pair of trainers?

Well, now is the time. January may be getting long in the tooth but big brands are still offering major discounts on some of their biggest designs. So far this month we've seen Nike host a huge sale that features some big price cuts on some in-demand items such as Jordan Essentials and Nike Air Max.

However, if it's strictly trainers you're looking for then you're in the right place as we're going to break down the best out there across Nike, Adidas and New Balance. We've taken a look at an array of shoes that can fit any occasion, any mood and in several colourways so let's take a look at what some of the biggest footwear brands in the world are offering as the January sales begin to wrap up.

Starting with Nike, one of the big looks that jumps right out is the Nike React Vision. Like most of the best trainers these days, offer that stylish balance between sporty and the casual look.

They come in several different colourways but it's these in the grey fog/sail/light smoke/team orange that really pop and with 39% off they're now retailing on Nike for £77.99 which is down from the original price of £129.95, and you can get them here.

Nike React Vision, £77.99 down from £129.95

Sticking with Nike, the Nike Pegasus Trail 4 are a great hybrid shoe that will cater to your penchant for trail running, gym going or even just walking to the shops. They are currently on sale at £90.99 down from £129.99, you can also snap up the Flyknit Racer which also offer a lighter feel and are flexible enough to style with a casual or sporting look for £76.49 which is 49% off the original price of £152.95.

Then there's the ever trusty Dunks. This time in the low design in an interesting colourway of coconut and purple, It's always a shoe that evokes that sweet sense of nostalgia with a heavy 80's feel that's never really been tampered with making them one of the legitimate retro trainers on the market today. There's 39% off this pair in January making them £71.99 reduced from the original price of £119.95 and you can get them here.

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Nike Dunk Low Retro, £71.99, was £119.95

If you're looking for something different then New Balance could have the answer. The New Balance 550 have had a major revival in the past year and are a must-have for anyone who cares a lot about their fit.

Easy to be styled with a casual or athletic look, they've been a big hit in the UK in 2023 and that's expected to continue into 2024. Over at New Balance, they come in three colourways, including this pair with the vintage teal accents, and are now £84.00 down from £120.00 and you can get them here.

New Balance 550

Keeping with New Balance, there's the 2002r series, which also come in three colourways, the New Balance 2002R casual shoes offer a callback to the running style of the 2000s. Now £91 reduced from £130, these are expected to be big in 2024 and if you're not feeling the sandstone and navy colourway then you can also pick them up in silver and beige. You can get them here.

New Balance 2002r (New Balance)

If you want something trusty, something that's going to go with everything then you should look no further than securing a pair of 574s. If their most iconic shoe, New Balance say "The 574 was built to be a reliable shoe that could do a lot of different things well rather than as a platform for revolutionary technology" and that's why it's much loved, a reliable trainer, that comes in every colour imaginable, that also fits every mood and, almost, every occasion. You can get a pair on sale now for £77 here.

New Balance 574 (New Balance)

The Adidas sale also has a few hidden gems on offer. The Adidas Run 60s offer a simple throwback style that's for those who don't want the fuss of anything too overcomplicated, instead the Run 60s give you that classic no-nonsense silhouette in a colourway you simply can't go wrong with. If you're on the hunt for something that's going to set you apart, make you stand-out then there's a pair for you too.

Meet the Ozweego. Yes, it's not a new shoe but it's one that's already gained a sense of timelessness. A short while ago they were being lauded and were enjoying a mini revival with Sportskeeda reviewing the Ozweego and placing it third in their ranking of the comfiest adidas trainers, saying "The feeling of cushioning is unrivalled, and the suede, woven body also contributes to these comfortable Adidas sneakers' overall appeal." while Lifestyle Asia says "Wearing OZWEEGOS is like walking on clouds!".

Adidas Ozweego (Adidas)

But don't take our word for it, give the Ozweego a spin for the ultimate balance between fashion and comfort. You can get the Ozweego in a multitude of colours, not all colourways are in the sale but the grey/white are now on offer for £54 down from £90.

Chris Burns