You've been dunking biscuits all wrong - correct way will stop demise in mug
Millions of biscuits are lost every week to "dodgy dunking" as an expert reveals we have been dunking our biscuits wrong.
There is nothing more British than sitting down with a steaming cup of tea and some biscuits. And many of us love to dunk our biscuits - the ritual dates back to the 16th century. A new study has revealed 80 percent of us confess to dunking our biscuits in our mugs or teacups, while 38 percent say they "often" do so.
Tea, coffee, and hot chocolate are the most popular beverages to dunk in – though some Brits also dunk in cold or warm milk milkshakes, and a small percentage like to dunk biscuits in orange juice and apple juice.
Popular biscuit brand McVitie's, best known for its famous Rich Tea and Digestives, has revealed over six million of its biscuits are "over-dunked" week in, week out. The company, owned by the family of TV personality Jaime Laing, found that 77 percent of McVitie's customers have lost a biscuit due to over-dunking, and many feel anxious to dunk because of this.
Now, in a bold effort to make dunking debacles a thing of the past, McVitie's has announced the creation of a brand-new role with the appointment of a Chief Dunking Officer.
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Scientist and biscuit aficionado Dr Helen Pilcher has taken on the role and is on a mission to help make biscuit and beverage-related woes a thing of the past by taking the guesswork out of the dunk. The new dunking officer has undertaken weeks of dunking experiments, putting a variety of biscuits through their paces. She made a breakthrough discovery that many biscuits need only be dunked for a fraction of a second (aka 'the micro-dunk'), meaning most of us are dunking our biscuits wrong.
Dr Pilcher and her team have pinpointed the optimal dunk times for some of the nation's favourite biscuits to enhance flavour and texture, as well as the Dunking Danger Zone – the point at which the biscuit is at risk of breaking. Dr Pilcher has also collated her suggested optimal beverage pairings, for a range of McVitie's classic biscuits.
Dr Helen Pilcher said: "The natural porosity of a biscuit makes it an ideal snack to be dipped into a drink and soak up all the deliciousness. However, Brits are still susceptible to over-dunking their biscuits – which is why we have identified the Optimum Dunking Time and the Dunking Danger Zone for a range of McVitie's classics.
"Each biscuit is unique in texture, structure, flavour and size, and all these factors affect its dunkability. Respect the Dunking Danger Zone, and we can save the nation from future dunking disasters!"
A new study has revealed that over six million of us have been dunking our biscuits (scu)James King, Marketing Director at McVitie's UK & Ireland said: "We were shocked following the results of our survey to discover just how many biscuits are being lost to dodgy dunking each week. As the baker of the nation's true original biscuits, we feel we have a duty to help, which is why we’ve appointed a Chief Dunking Officer to save the Great British public from dunking debacles and achieve the perfect dunk, every time."
Robert Craggs, Lead Product Development Chef at McVitie’s UK & Ireland said: "Dunking a biscuit is an art form - it's a delicate balance to preserve the integrity of the biscuit whilst also enhancing the taste with your drink of choice. Here at McVitie's we're proud to play a big part in the simple pleasure that is dunking a biscuit, no matter how you chose to do it.
"From classics like our Rich Tea to new favourites like the White Chocolate Digestive, there's a perfect biscuit and drink pairing to be discovered, and we hope all biscuit lovers will feel inspired to try something a little different during their next dunk."
What is your favourite biscuit to dunk? Comment below.
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