England captain Harry Kane to earn a fortune with commercial deals at Euro 2024

15 January 2024 , 20:17

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Bayern Munich star Harry is proving to be a hit on and off the pitch (Image: Getty Images for Paulaner)

Put your shirt on hotshot Harry Kane starring at this summer’s Euros as his move to Germany proves a hit on and off the pitch.

The England captain, who moved to Bayern Munich last August, is tipped to boost his £415,000-a-week pay with a series of commercial deals. And his superstar status will see bumper profits from his image rights.

His No9 shirt is set to become the most popular in the club’s history with 100,000 sales. At around £100 each, it equates to £10million. In just half a season, "King Harry" has become the biggest star in the Bundesliga. And commercial partners are lining up to use his name when Euro 2024 comes to Germany in June.

He has already appeared in a lucrative advert for Amazon Prime in which he pokes fun at his empty trophy cabinet. The former Spurs striker hangs a golden boot on his Christmas tree, does some baking and plays charades with England teammate James Maddison.

Harry has already appeared in a lucrative advert for Amazon Prime ([email protected])

An image of dad-of-four Kane in his Bayern shirt was used to promote Amazon’s football coverage. Dressed in traditional Lederhosen, he met a Harry Kane ‘lookalike’ at the Munich beer festival. And he is in demand to meet guests of club sponsors Allianz, Adidas and T-Mobile in VIP lounges after home games.

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Munich-born James Buerk, 20, a Spurs fan who works in football marketing in Germany, told the Mirror: “He has taken Germany by storm. The fans love him, he is as big a star in Germany now as he was in England.” Kane’s fitness instructor wife Kate, 30, has moved in with him at a £30m rental property on the city’s outskirts, in an area nicknamed Bavaria’s ‘Beverly Hills’, with views over the Isar river.

Harry does the school runs with daughters Ivy, six, and Vivienne, five, while Kate looks after Louis, two, and five-month-old son Henry Edward. The striker has scored a record-breaking 26 goals in 23 games and is very happy to have his family by his side. He said: “This is home now. I want to make it as special as possible not just for me but for the wife and children.”

Bayern’s record signing at £104m spent his first five months in Munich living alone at the £3,436-a-night Mandarin Oriental – a time he called the biggest challenge of his career. Hotel staff described him as their “most popular, down to earth” guest.

Jeremy Armstrong