Hailey Bieber has used 3 bottles of anti-ageing cream that ‘reduces wrinkles’

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Hailey Bieber
Hailey Bieber's skin always looks incredibly dewy (Image: Getty Images)

Hailey Bieber is always seen sporting a glowing, radiant complexion, and that has a lot to do with her skincare routine. One product the American model can’t seem to get enough of is a super-luxurious moisturiser that’s designed to tackle visible signs of ageing.

The item in question is Augustus Vader’s The Rich Cream, from £74 here, which also happens to be loved by Victoria Beckham. Hailey previously dubbed the anti-ageing wonder as her everyday moisturiser on social media. Sharing a snap of herself holding the 50ml size version, she said in a caption: “My everyday. This is my 3rd bottle!”

Bader’s The Rich Cream is cult for its clever formula that targets fine lines, wrinkles and hyperpigmentation. It promises to improve elasticity, support skin barrier function and prevent transepidermal water loss, to leave the skin noticeably plump. It’s also fragrance-free. And as Hailey has got her hands on a third bottle, it’s clear that she loves the stuff.

Hailey Bieber has used 3 bottles of anti-ageing cream that ‘reduces wrinkles’ qhidqkiridtzinvHailey shared the product to her millions of Instagram followers (Instagram/Hailey Bieber)

So what makes The Rich Cream so effective? The secret is its TFC8 formula, which is backed by more than 30 years of research and composed of natural amino acids, high-grade vitamins and synthesised molecules naturally found in the skin.

The thick, hydrating moisturiser aims to reduce the appearance of ageing, while smoothing and evening your skin. No wonder Hailey is a fan!

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More than 700 customers have left glowing five-star reviews on the Augustinus Bader website, with many claiming they saw results impressively fast. One person said: "Saw improvement within a week. Incredible. Unbelievably worth the money."

Hailey Bieber has used 3 bottles of anti-ageing cream that ‘reduces wrinkles’Augustinus Bader's The Rich Cream (Augustinus Bader)

A second reviewer added: "It’s now over two years since I first started using, The Rich Cream, I wouldn’t be without it. My skin looks more youthful, lifted and the pigmentation is much less. An absolute winner all round."

While a third penned: "After trying every oil and cream out there, I figured that nothing would actually work. This includes expensive creams like La Mer. Since using this, I have noticed my lines are looking diminished, skin looks brighter and healthier, sun spots are fading and generally I look refreshed. I am hooked!"

It's worth noting that some beauty fans found the formula a bit too rich, while others complained they didn't see much of a difference after using it.

You can purchase The Rich Cream from £74 for a 15ml size here.

A cheaper alternative is Clinique's Smart Clinical Repair Wrinkle Correcting Rich Cream, which costs £65 for a 50ml tub, here. Its extremely-nourishing formula includes hyaluronic acid, soybean seed extract and shea butter.

Melisha Kaur

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