Hannah Waddingham is star of the show in Baileys Christmas ad after M&S backlash
The Christmas advert season has cemented Hannah Waddingham as the star of 2023 as the beloved actress features in both the Baileys festive advert as well as Marks & Spencer's festive commercial.
Emmy Award winning actress Hannah takes on the role of conductor for band The Gold Vocal Collective in the festive advert. It starts with Hannah suggesting the choir "break for a Baileys" while the choir sing an acapella triumph as a Bailey ‘Choc-tail’ is made in the 20-second short but sweet advert.
Speaking on the campaign, Hannah Waddingham commented: “Christmas is my favourite part of year; a time to get together with my friends and family and indulge in our own festive traditions. From nights out with friends to the much-needed catch ups with family around the kitchen table, with spontaneous cocktails to cosy evenings by the fire, it’s a time to break away from the routine and enjoy all the festive fun….Who better to partner with for Christmas than the most festive adult treat – Baileys!”
Hannah suggest the choir "break for a Baileys" in the short but sweet ad (YouTube/Baileys)Charlie Gibbon, Marketing Category Director for Gins, Pimm’s & Baileys commented: “We are so excited to officially kick off the festive season with our brand new campaign with the incredible Hannah Waddingham and the Gold Vocal Collective. This is truly the most indulgent time of year with so many treating occasions, so we invite treat lovers all over the world to join in the festive cheer and drizzle some deliciousness as they celebrate the season with friends and family.”
Ted Lasso star Hannah also featured in Marks & Spencer's festive advert for their clothing and home ranges, which included a number of other celebrities such as pop singer Sophie Ellis-Bextor, The Marvels star Zawe Ashton and Queer Eye presenter Tan France turning their back on Christmas traditions. In the advert, the stars can be seen carrying out the usual Christmas activities like making a papier-mâché snowman, playing board games and writing cards, before they all decide to reject tradition and embrace doing “only what you love” this Christmas.
M&S advert faces more criticism over 'failing to keep Christmas spirit alive'
Hannah also features in the M&S Christmas ad (Marks and Spencer)Hannah is then seen throwing party hats into a woodchopper, Tan launches the board game over his head, Sophie sets fire to a pile of unfinished Christmas cards and Zawe swings a baseball bat at an elf. The supermarket faced criticism from educator Katharine Birbalsingh, who is known as 'Britain’s strictest headteacher', as she accused M&S for holding “two fingers up” to traditional values.
M&S was forced to apologise after posting an outtake from the Christmas advert on Instagram, which shows Christmas hats in traditional festive colours of red, green and silver burning in the fire. Some critics hit out at the retailer as the hats resembled the colours of the Palestinian flag.
“Today we shared an outtake image from our Christmas clothing and home advert, which was recorded in August,” the retailer’s statement said. “It showed traditional, festive-coloured red, green and silver Christmas paper party hats in a fire grate.
“While the intent was to playfully show that some people just don’t enjoy wearing paper Christmas hats over the festive season, we have removed the post following feedback and we apologise for any unintentional hurt caused.” The retailer added that the advert was recorded in August, before the conflict escalated on October 7, after a deadly attack by Hamas on Israel. In the last month, more than 8,800 Palestinians' lives have been taken, while over 1,400 Israeli people have died.
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