Nestle axes iconic bar after 64 years - and fans are devastated
Some rather upsetting news for confectionery lovers has landed today. Nestle has confirmed it's scrapping one of its most iconic bars from sale - and fans are pretty devastated.
The food company confirmed it was axing its Caramac products in an email to a bakery near Edinburgh, which uses the much-loved bars to make eclairs.
People took to social media to share their upset after a post appeared on the Facebook. The bakery, named Pastel, wrote: "So it's a sad day, it's official, there will be no more Caramac bars off the production line. It's been cancelled so I bought as many boxes as I could! They should last a while (I hope) but once they are gone, there will be no more caramac eclairs! And no, caramilk or Milkybar gold are not the same!!!"
Caramac bars are being taken off the production line (Steve Meddle/REX/Shutterstock)Fans were quick to question where the bakery had got their information from, with some even suggesting they had shared 'fake news' to drive up sales. In a follow-up post, they confirmed: "1. We were advised of the rumours by our wholesaler a good couple of months ago and have been hoarding stock for the official announcement, which wholesalers were given last week, so we got all we could get our hands on!
"2. You're right, there is nothing online, but the advice also included Animal Bars too, so if you or your kids have a fondness, grab them quick too!
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"3. We will most definitely get through the stock we have. We are only a wee village bakery but go through 1-2 boxes a week so confident we won't have to get rid of any.
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"4. Caramilk, Milkybar gold, Callebaut gold and other types are not the same… I've been eating caramac since I was a kid so I can tell the difference a mile off! Although we may need to swap to one of the others when the time finally comes."
Confirmation from Nestle itself came a short time later, with the bakery sharing an email they had received from the company. It read, in part: "Unfortunately we had to withdraw Caramac from our range as sales were relatively low. It was a difficult decision for us because we're proud of all our products and don't like to disappoint our consumers. We hope you can understand why we took this decision."
Caramac was originally created by Mackintosh's and since it launched in 1959 it has been a mainstay in the confectionery world in the UK. The name is a combination of 'Caramel' and 'Mackintosh' and was determined through a competition held by the management team at Mackintosh's for their workers at the factory in Norwich.
Fans were quick to share their disappointment. "Nooooo, my favourite bar!" one person lamented. A second suggested, "Let's get a petition going!" and a third said: "End of an era."
The Mirror has reached out to Nestle for further comment.
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