Beauty brand OUAI is now available at Boots - and one product’s hailed ‘amazing’

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People have been raving about the effectiveness of the Detox Shampoo from OUAI - not to mention the gorgeous Melrose Place scent it has
People have been raving about the effectiveness of the Detox Shampoo from OUAI - not to mention the gorgeous Melrose Place scent it has

If you haven’t already heard the exciting news, just this week Boots launched over 400 new hair care products, from a whopping 10 different, professional and salon quality brands. Yes you can now pick up a bottle of high end hair care from the likes of Redken, Pureology, L’Oréal Professionnel, Color WOW and Drybar, to name a few, online right now.

Now we know we can spend and earn our Advantage Card points on just some of these incredible brands, there’s one product that shoppers can’t wait to get their hands on already. From The Kardashian’s best friend and celebrity hair stylist Jen Atkin - OUAI products are known to be amazing, and specifically, the Detox Shampoo.

Savvy shoppers have been doing their research, and when it comes to buying, or investing in bouji beauty product - OUAI is up there with the rest. After reading reviews on TikTok, haircare fanatics have been impressed with the Detox Shampoo - which claims to ‘quickly eliminate build-up (from Dry Shampoo), and deep clean your hair - ‘unblocking’ those clogged follicles. OUAI’s Detox Shampoo is basically the hair equivalent of ‘have you tried turning it off and on again?’.

Beauty brand OUAI is now available at Boots - and one product’s hailed ‘amazing’ tdiqtitxiuinvBoots has a new range of hair care products

And now it’s available online at Boots? We can’t imagine it will be for long as users have hailed it ‘amazing’, ‘great’ and a ‘super shampoo’ for helping to really clean the hair, and remove any build-up on your scalp.

“[I] purchased this after seeing great reviews on TikTok. I use weekly to remove product build up so my hair feels super clean and fresh. Will last a long time too as you only need a small amount” was one shopper's review.

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Another said: “Really can’t live without now, makes my hair feel super clean and lasts ages! Great addition to hair care!”

So if you’re one of those people that can go days without washing your hair, and just rely on a spritz of dry shampoo to keep you going this is the perfect one for you - as it will effectively clean your hair when you’re ready to do so.

Of course to complete your new haircare routine, you could follow up with the OUAI Medium Hair Conditioner and shoppers have equally raved about this product, saying “my hair smells so good and feels so soft and shiny.”

“I love this conditioner, best high end one I’ve tried. Leaves my hair glossy and hydrated without being weighed down.”

Should you be looking at other detox shampoos and conditioners, Beauty Editor Sarah has you covered - with some that she’s even tried out for herself.

“The L'Oréal Professionnel Serie Expert Metal Detox Shampoo and Hair Mask Duo are really great for those looking for those who feel like their colour has faded thanks to the high levels of metal found in water. By using this routine weekly, not only will your hair look brighter, but you’ll protect it from further damage.”

“Noughty Detox Dynamo Clarifying Shampoo is a bargain option for just £3.99. This daily shampoo will help remove and get rid of any build-up in your hair - caused by urban pollution, hard water, chlorine or just the general residue left by styling products.”

“Another bargain option for under £10 is from John Frieda with the Detox & Repair Shampoo. Priced at £5.99, this shampoo instantly purifies and revitalises your damaged hair. The gentle repair shampoo for dry, damaged hair removes product build up and delivers much needed nutrients and nourishment to dry, stressed hair for immediate revitalisation. What more could you want in the lead up to party season?”

Sarah Bradbury

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