Over a third of Brits try to impress guests when hosting - with expensive wine
Some of the top occasions where wine lovers will splash out extra money on a bottle include Christmas (44%), when gifting a bottle to someone else (56%) – and simply to impress guests when hosting (35%).
Over a quarter of those who drink wine (27%) believe that premium labels are better quality – and will spend an average of £12.50 on a bottle if they are trying to impress others with their choice.
This is compared to the £9 they will typically spend on just buying a bottle for themselves, according to the survey of 2,000 adults.
But 24% say they wish they were more knowledgeable about wine – with almost half (46%) admitting they don't know how to tell a good bottle from a bad.
One in three (32%) are left baffled by wine jargon, while 51% claim there are simply too many choices – resulting in 23% feeling stressed when it comes to buying wine.
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But many are keen to experiment with different wines – with nearly a third saying they would do so more, if they knew more about what was available.
Lidl GB is hosting a sensory wine tasting experience - in complete darkness (Lidl GB)Following the findings, Lidl GB, which commissioned the research, is bringing back its Chateaux Noir events, designed to democratise wine and challenge preconceptions about wine etiquette through a tasting experience – in total darkness.
The sensory events will see the supermarket take on major drinks brands, as it aims to dispel the belief drinkers need to blow the bank to enjoy quality booze.
It also emerged half of wine drinkers (51%) tend to stick to what they know, and 49% choose a bottle based on where it comes from.
But 45% will default to whatever is on offer, while 23% have a “go-to” bottle – and 18% will opt for whatever label they like the look of.
But while many are keen to experiment with wine, there are some rules they certainly won't abide by. For instance, 43% are happy to serve white with a dish that isn’t fish, and 39% will drink rosé all year round.
Many don’t mind if their bottle is corked or a screw top (37%), and 35% will drink champagne from any glass, not just a flute. Meanwhile, nearly a third (31%) will even chill a bottle of red, and 30% will pop a few ice cubes into their vino on a warm day.
It emerged that three in ten will even pop a few ice cubes in their wine glass on a hot day (Valentina Mancini/Getty Images)In fact, 31% find “wine etiquette” snobbish, with just 8% believing that following traditional “rules” of wine etiquette enhances their enjoyment of the drink.
The events will be hosted by Lidl GB’s master of wine, Richard Bampfield, and will see guests enter a “palate-cleansing tunnel” before a blackout wine tasting room.
He said: “At Chateaux Noir, not only do we want to challenge preconceptions about affordable wine, and prove to customers that great taste isn’t determined by premium branded price tags, but also to open people’s minds and challenge what they think they know already about wine.
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“So, if you think you’re a strictly red drinker – think again. We’ll reveal how similar flavour profiles can carry across different categories that you might never have otherwise considered.
“This Christmas, Chateaux Noir is encouraging shoppers to rip up the rule book and start experimenting. Ultimately, there is no “right” or “wrong” way to drink wine – if you love it, then that’s all that matters.”
Over-18s can secure tickets here for the Chateaux Noir events, which will take place in London, Glasgow, and Liverpool in November, with all proceeds going to the NSPCC.
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