Fearne Cotton is praised for hidden feature in latest Nobody’s Child collab
Fearne Cotton has released her in collaboration with fashion brand Nobody’s Child. And there’s one feature in particular that sustainable shoppers have been loving.
It’s the sixth collection that the Radio 1 DJ has launched with the brand, which boasts a huge following of celebrity customers, including the likes of Holly Willoughby, Frankie Bridge and Rochelle Humes.
Prices for the new - named after the 42-year-old’s highly popular podcast - start at £35 and go up to £120, meaning that there’s something to suit all budgets, too.
The range takes style notes from the 60s, leaning into Fearne’s love of vintage finds and eclectic prints, boasting an autumnal colour palette and retro spirit. The collection stars a selection of just in time for the cosy season.
Lime Green Funnel Neck Rib Knitted Mini Dress (Nobody's Child)When teased on the Nobody’s Child social media channels, shoppers were left swooning, commenting: “Need these in my life” and “that is [fire emoji]”
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But it’s actually a little-known feature that customers have been most impressed with. The latest Happy Place collection features ‘digital product passports’ (DPP), meaning wearers can scan a QR code on the garment’s label to trace its journey from fabric to factory. Nobody’s Child said: “As a responsible brand, we’re super proud to be delivering this pilot initiative demonstrating the highest possible level of transparency and traceability. In our opinion, there’s no such thing as too much information.”
Fashion fans have been heaping praise on Fearne for this hidden feature, commenting: “Thank you @fearnecotton for being one of the few celebrities/influencers who actually do more sustainable collabs rather than hiding behind greenwashing.”
Another added: “This is incredible and just the kind of developments we need in the fashion industry to help people make more responsible purchases. Can’t wait to shop the collection.”
The range perfectly captures and pairs it with the recognisable shapes and brand ethos of Nobody’s Child. As always, each piece has been carefully created with sustainability in mind, made from lower impact-fabrics like responsible viscose and organic cotton.
Camel Stripe Oversized Half Zip Knitted Jumper (Nobody's Child)One of the standout pieces in the range is the which comes in at £75, but we also love the (£59) and the autumn-ready Dress, which costs £69.
Statement pieces are accompanied by capsule wardrobe staples such as a and both of which can be dressed up or down for all manner of events.
And with the latest launch comes fab news for savvy shoppers, because it means that some of the styles from Fearne’s previous collaborations are now reduced in the sale, with the , while the organic cotton
Meanwhile, the past couple of months have seen a number of celebrity collaborations launched at other fashion brands, too, including Emily Atack's latest edit with New Look, and Very's latest looks loved by Michelle Keegan, with
But if it’s the new Happy Place x Nobody’s Child range you’ve got your eye on, you can
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