Take years off with this hydrating skincare range customer are 'in love with'
The end of summer is on the horizon, and with it having been a bit of a mixed bag when it comes to sunshine and showers this August, our skin has been through a lot - from lathering on SPF during the earlier heatwaves as we baked in the sun to temperatures dropping quickly, stripping our skin of up to 25% of its moisture as the rain clouds rolled in... It's been a rollercoaster. And as a result, our skin may be looking a little lacklustre and dry, our lines more defined and eye bags a little too obvious.
Vegan beauty brand I Am Proud's products for skin, akaSkin Proud, seem to work miracles in reviving your glow and fighting the signs of aging, banishing pores, blemishes, dry skin and more, with hundreds of customers raving about it - plus, unlike many high end skincare products, it won't break the bank as they cost under £17.
As the name suggests, I Am Proud is all about championing being proud of the skin you're in and has a range of products that'll help you shine on the outside as well as on the inside. It explains: "We’re on a mission to deconstruct traditional beauty standards with the power of #teamproud."
Serious Shade has 50+ SPF protection from UV (Skin Proud)
Skin Proud's Sorbet Skin (Skin Proud)And alongside its gorgeous products like Sorbet Skin, Face Melt, Recharge Overnight Retinol Serum and Daily Saviour, just in time for the upcoming heatwave, Skin Proud's SPF face serum - Serious Shade - is newly available to buy on Beauty Bay and has benefits that don't just stop at protecting your skin from the sun's UV rays.
Of course, the lightweight and hydrating SPF 50+ is vital but it also contains a cocktail of powerful skin-rejuvenating ingredients, like ceramides, acerola cherry and spirulina, that act to leave your skin hydrated, soothed and protected.
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Soaking into skin easily, you won't have that classic white strip of unnoticed cream so many Brits face on every holiday either as this particular SPF is a serum. Plus, it is 100% vegan, paraben free and cruelty free and, doing its bit for the planet, has 100% recyclable packaging. Win win.
If you're happy to stick with your go-to facial SPF - maybe it's No7 Protect & Perfect Intense Advanced Facial Suncare SPF50+, Elemis Daily Defence Shield SPF 30 or La Roche-Posay Anthelios Anti-Shine SPF50+ Sun Cream Gel - Skin Proud's Frozen Over Gel, which went viral on TikTok last summer, acts as the perfect solution to keeping cool after a day in the sun.
Skin Proud's Frozen Over Gel (Skin Proud)Infused with anti-inflammatory aloe vera extract to calm, soften and hydrate skin, the gel also has hyaluronic acid to inject some hydration into your skin. While it can be used at room temperature, if you pop it in the freezer for a few hours, it's a saviour for combating tired looking and puffy skin. Plus, for those who experience hyper-pigmentation, the gel's lemon extract works wonders to brighten and treat uneven tones.
If you're sceptical, just take a look at some of the reviews left by happy shoppers - whose skin is glistening.
One wrote: "I just got this product a week ago and my face already looks and feels amazing," while another said: "This stuff is like miracle work."
A third even penned: "I kept getting told I looked well rested and younger, I'll take it!" We've also given it a go - and loved it.
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