England hero Ella Toone is planning her own fashion range as she trademarks name

18 August 2023 , 20:04

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Ella Toone in glam mode (Image: Daily Mirror)

England's Ella Toone is planning her own fashion range as the Lionesses plan to make the most of their success on the pitch.

The World Cup star, who opened the scoring against Australia in England’s semi-final win, has applied to have her name trademarked. Toone, who plays for Manchester United, wants to market goods such as clothes, sportswear, games, soft furnishings and jewellery using her name.

The move is likely to be followed by many of her team-mates after the most successful Women’s World Cup in history. Aussie organisers have raked in around £250million in income and sponsorship from the tournament so far.

Toone celebrates semi-final goal

If Toone’s application is passed, the trademark will stay in place for 10 years, meaning bootleggers can’t cash in on her fame. The 23-year-old, famous for her false eyelashes, has spoken in the past about how female stars can be glamorous and still be great players.

She said: “I like that young girls can now look up to women like us. “I love getting my lashes done, my nails done. I always say: you feel good, you look good, you play good. “I can still go out there and play football. There should be no stigma around the way you look and how you dress.”

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