Chelsea offered £40m to end search and make adult website new shirt sponsor
An adult subscription platform has attempted to capitalise on Chelsea still being without a shirt sponsor six days before the new season by offering them a £40million deal.
Chelsea's deal with mobile network Three came to an end in May and the Blues are yet to find a replacement, having seen an agreement with Paramount+ fall through earlier this summer. During pre-season, Mauricio Pochettino's team have been wearing their new Nike home shirt for 2023-24 without a front-of-shirt sponsor, and fans remain unable to purchase the kit ahead of their new Premier League campaign beginning this Sunday at home to Liverpool.
My.Club, which previously made Italian giants Inter Milan a lucrative offer ahead of the Champions League final, have now turned to one of the Premier League's biggest teams and stumped up around £40m in an effort to convince Blues chiefs to accept it and end the uncertainty. The adult website's president, Mike Ford, explained: "We here at My.Club want to sponsor Chelsea as they look to improve on last season's disappointment.
"We want to have the My.Club logo emblazoned on the front of Chelsea's jerseys before the club kicks off its 2023 season against Liverpool. This contribution would work for both parties. For Blues, it will help to make perfect signings like Kylian [Mbappe]. For us, it will ensure Blues fans have only two clubs to call 'mine.' It would be great having Mbappe, [Mykhalo] Mudryk and other Chelsea players sharing their training exclusives and hosting AMAs on My.Club, a platform for all creators.
A spokesperson for My.Club added: "Earlier this year My.Club submitted a generous offer to be the kit sponsor for Inter Milan ahead of the club's appearance in the Champions League Final, but the offer was not accepted. The company is eager to make waves in the Premier League and reach a new audience of loyal fans and creators."
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Chelsea's have worn their new Nike home shirt in pre-season without a sponsor (Marco Steinbrenner/DeFodi Images via Getty Images)Have your say! Should Chelsea accept the offer? Join the debate in the comments section.
The Blues recently confirmed on their website that their new home kit will be available to buy from Wednesday, August 16. That's a full three days after Pochettino and co begin their Premier League campaign at home to Liverpool.
There's no pre-order option, however, hammering home the lack of clarity regarding the shirt's principal sponsor. Chelsea had been closing in the aforementioned agreement with US streaming service Paramount+ which also would've been worth £40m.
But Premier League bosses reportedly blocked the deal over fears that their rights holders could disapprove of the agreement. The Blues then rejected a one-year sponsorship offer from gambling company Stake amid criticism from fans and campaigners.
The Chelsea Supporters Trust said accused the club of making a "total mockery" of the work done by the Chelsea Foundation to help people with gambling addictions. Subsequent talks with German insurance giant Allianz then fell through after they only offered the Blues £20m a year.
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