Coronation Street launches clothing line so fans can represent iconic businesses
Coronation Street has teamed up with a clothing brand to launch a range of items referencing iconic businesses from the soap.
The ITV soap has collaborated with Manchester-based brand Joanie Clothing to bring the collection to life.
The clothes reference some of the most memorable parts of the show, with nods to the most recognisable businesses on the street.
They will also feature some iconic brands from the Coronation Street universe.
The six-piece collection is crafted from a responsible fabric and each piece is named after notable characters and families who have graced the cobbles over the last 63 years.
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Katy Roberts, Head of Merch & Shops Delivery at Coronation Street, said: “We are thrilled to be collaborating with Joanie on this retro Coronation Street clothing collection.
The collection makes a nod to the soap's iconic businesses (joanie)
There is a Frescho sweatshirt (joanie)"For many viewers, the show has a warm, nostalgic feeling that perfectly aligns with Joanie’s values.
"Working with a brand with roots in Manchester was also so important to us, and we couldn’t be more proud of the collection we’ve created together.”
The limited collection features a light blue Freshco branded sweatshirt named after eccentric supermarket manager Reginald Holdsworth, and a vintage-style ringer tee named after Roy’s Rolls owner, Roy Cropper.
Joanie Brand Director, Lucy, added: "Working on a collab with Coronation Street has been such fun.
"I really enjoyed working with the producers to ensure the devil was in the detail – from making sure the window lintels to the famous terrace were perfectly accurate, matching the window graphics in Dev’s corner shop to ensure continuity, to making sure Norris’ paperboy was standing outside the Kabin was a dream job for me.
"We wanted to create wearable, tongue-in-cheek products that would feel like they had come out of a vintage store rather than a gift shop.
They have subtly paid tribute to Rovers Return (joanie)
The dress features an illustrated Coronation Street print (joanie)"Our exclusive Coronation Street all-over print was lovingly created to make people take a second look and start a fun conversation when someone notices the details!”
There will also be a Newton and Ridley Bitter sweatshirt named after former landlord of the Rovers Return, Alec Gilroy and a redbrick print knit named after grumpy legend man, Albert Tatlock, included in the range.
The limited Coronation Street X Joanie collaboration range will be available online at www.joanieclothing.com, with selected styles also available in the Coronation Street Tour gift shop.
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The collection launches online 21 June 2023, priced between £25-£65.
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