10 February 2023 , 09:00
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Nearly half of Brits (46%) are planning to treat themselves to a solo holiday this year – with Tenerife topping the list of destinations.
Whether it's a beach break, a city adventure, or a trip around the world, more people than ever are finding the confidence to spend time with themselves, rather than travelling with a companion.
In fact, the research, by easyJet Holidays, found that there has been an 83% surge in demand for solo trips on Valentine's Day since last year – showing that being single on February 14 doesn't have to be depressing.
Spain is the most popular country for solo travellers, making up four of the top five dream destinations – including Costa Blanca, Lanzarote, and Majorca.
And the Algarve in Portugal rounded out the top five list.
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easyJet are launching cheaper solo packages for those going it alone (Horacio Villalobos/Corbis/Getty Images)Young adults aged under 23 years old are leading the solo travelling trend, with three-quarters (76%) of those holidaying alone falling within this age group.
And those treating themselves to a trip say past experiences have put them off taking a romantic holiday with a partner – with 35% admitting it exposed cracks in the relationship.
One in four (26%) claim they didn't get the holiday they wanted, and 30% say they didn't get to do things they enjoyed.
However, despite the rise in demand for solo trips, 28% are held back by the cost of going it alone – as they are hit with the “single-person tax”.
There's no doubt it costs more to be single, with travel experts revealing that solo travellers typically end up paying 90% more than couples – be it in rent, fuel, or food.
In response to the rise in solo travel, easyJet Holidays is launching cheaper solo packages, dubbed “Solidays”, for Valentine’s Day, as well as offering a £100 discount for those going it alone.
Paul Bixby, Commercial Director at easyJet Holidays, said: “It’s clear that there’s a rising trend in solo travel, which is why we’re showing some love to our single customers this Valentine’s Day – offering a special deal for those looking to plan a voyage of self-discovery, or just enjoy some well-earned me-time.”
easyJet Holidays’ recommendations for the best “Solidays” to redeem the discount against can be found here.
TOP FIVE “SOLIDAY” DESTINATIONS, ACCORDING TO EASYJET HOLIDAYS TRAVEL DATA:
- Tenerife
- Costa Blanca, Spain
- Lanzarote
- Majorca
- Algarve, Portugal