Pepsi ditches iconic logo and unveils new design to celebrate 125th anniversary

29 March 2023 , 12:35

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Pepsi has updated its iconic logo (Image: PepsiCo Beverages North America)

Pepsi has given its iconic logo a makeover - and is rolling out its new look for its 125th anniversary. The new design will see its classic red, white and blue colours stretch horizontally across its globe with the word "Pepsi" written inside in a black, bold font.

At the moment, the design shows the same colours waving diagonally with its 'Pepsi' written underneath in lower case letters.

A statement from Pepsi reads: "The new design evolves the Pepsi brand to represent its most unapologetic and enjoyable qualities, and will span across all physical and digital touchpoints, including packaging, fountain and cooler equipment, fleet, fashion and dining.

The new look is first being rolled out in America (PepsiCo Beverages North America)

"Pepsi plays a critical role in achieving the PepsiCo Positive sustainable packaging targets and in the US, as of 2022, Pepsi has begun to convert all 20oz bottles of Pepsi, including Pepsi Zero Sugar to 100 per cent recycled PET.

"The new logo and visual identity pays homage to the brand's rich heritage while taking a big leap toward the future."

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Since launching its original design in the 1940s, the Pepsi globe has become one of the most recognisable logos in the world.

However, this isn't the first time the drink brand has changed its logo, as an update also came 14 years ago.

The new design, right, against its current one (PepsiCo Beverages North America)

Mauro Porcini, SVP and chief design officer of PepsiCo said: "At PepsiCo, we design our brands to tell a compelling and holistic story.

"Pepsi is a shining example of a brand that has consistently reinvented itself over 125 years to remain a part of pop culture and a part of people's lives.

"We designed the new brand identity to connect future generations with our brand's heritage, marrying distinction from our history with contemporary elements to signal our bold vision for what's to come."

Todd Kaplan, chief marketing officer at Pepsi added: "Pepsi is an iconic brand that is constantly evolving with the times, as it has been a staple in pop culture and disrupted the category for the past 125 years.

"We couldn't be more excited to begin a new era for Pepsi, as this exciting new and modern look will drive brand distinction to show up bigger and bolder and help people find new ways to unapologetically enjoy the things they love.

"This new visual system brings out the best of the Pepsi brand's rich heritage, while taking a giant leap forward to set it up for success in an increasingly digital world."

The new Pepsi logo and visual identity will debut this autumn in North America, followed by a global rollout in 2024.

Paige Freshwater