Boohoo to launch first London pop-up shop - complete with stylist and beauty bar

23 March 2023 , 10:04

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Boohoo is opening a pop-up in London

Boohoo is opening its debut pop-up shop in London this weekend, meaning UK shoppers will be able to buy its clothes in person for the first time.

The pop-up will welcome customers from March 25 to 26, at 6-10 Great Portland Street.

Boohoo will use the temporary high street presence to showcase its latest spring collection - but customers will also be able to enjoy in-person shopping experiences.

Some of the services will include personal styling sessions with stylist Georgie Gray and a beauty corner, which will offer blow drys and brow treatments.

Customers don’t need to register or sign up to attend the London pop-up - you can just turn up.

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Boohoo previously opened a pop-up store in New York back in 2014.

The news comes after Boohoo announced it will axe 100 jobs at its London office, across its ecommerce, buying and design departments.

The fashion retailer also closed its Wellingborough distribution centre in Northamptonshire in January.

Boohoo Group PLC saw its revenue tumble 11% last year to £637.7million for the four months to December 31.

This is down from the £714.5million it reported a year earlier - but up 35% compared to 2020, according to its financial statement released in January.

Sales in the UK dropped 11% year-on-year, 8% in the rest of Europe, 12% in the US, and by 9% in the rest of the world.

CEO John Lyttle told investors: “Performance in the period is in line with expectations and reflects the normalisation of the channel shift online over the last twelve months, but demonstrates the significant market share gains the group has made over the last three years.

“We have reduced inventory by 27% year on year and with this focus on careful inventory management, strong cost control and cash management, we will continue to drive operational and cost efficiency across the business.

“The Group has continued to invest in key strategic priorities that will enable future growth, and the progress made gives us confidence that as macro-economic headwinds ease it will be well-positioned to rebound strongly."

• Boohoo’s pop-up store will be located on 6-10 Great Portland Street, London, W1W 8QL

Levi Winchester