Boots shoppers flock to buy 'incredible' hair product by Tracee Ellis Ross

24 January 2023 , 11:51

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Boots shoppers flock to buy 'incredible' hair product by Tracee Ellis Ross (Image: Getty)

Boots shoppers are flocking to buy 'must have' hair styling cream from Tracee Ellis Ross's wildly popular hairline Pattern Beauty. Curly haired shoppers have been ordering Pattern products since the brand launched in 2019 in the US, but now they don't have to fork out for international shipping with the brand now being stocked at Boots.

Pattern's Styling Cream has garnered a lot of attention, being dubbed 'cream of the crop' and a must buy. It uses Shea Butter, Cacay Oil & Sweet Almond Oil to nourish hair while styling and preventing any breakage or damage to hair.

The styling product promises to banish frizz and leave curls defined, shoppers insist that it's also helped their hair grow and that the 'game changer' smells 'delightful'. Not only that but shoppers are insisting that a little goes a long way, with the tub lasting some shoppers months even with everyday use.

With 990 five-star reviews, there's no surprise that shoppers are flocking to buy the styling cream.

One shopper said: "Love! This product has been wonderful for my hair. I’m convinced it, along with the styling custard, is the reason my hair is growing. For the last two years I’ve struggled with breakage. My hair is 100% natural and has been forever. I’m so happy that there are finally products for my hair that work so well. My curls are well defined and springy. The scent is lovely—very fresh and mild."

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A second penned: "This is by far the best styling cream I have ever used. It's better than custard. Light weight. The scent is delightful and not overwhelming. My twists remain in place with a tight hold without any added stiffness. The results are soft hair that does not unravel.

"Someone actually asked how I got my hair so "tiny & rope like". I told them it all comes down to simple techniques and GREAT hair care products."

A third wrote: "I’ve been using this for about six weeks now and I've barely made a dent in it. You really don’t need loads and it offers my hair good frizz control. I finally found something that I like. I don’t mind that it’s costs that much as I know it will last ages."

You can buy the Styling Cream here for £25 from Boots.

Jada Jones