Lindt issues warning to chocolate lovers as cult brand says it has 'no choice'
Easter has been thrown into peril after Lindt issues a rather grim warning.
The Swiss chocolatier has become a well-established cult favourite around this time of year. After all, Easter isn't complete without tucking into one of the iconic golden bunnies after dinner. The chocolate giant also launched a bar version of the beloved sweet treat last month, which shoppers couldn't get enough of. In fact, one chocolate lover admitted they'd gobbled down four bars in one week - branding them 'addictive'.
But Lindt has now dampened our spirits after confirming it has 'no choice' but to increase the prices of its already-expensive chocolates.
Gilles Rouvière represents 70 brands including chocolatiers Nestlé, Ferrero and Lindt. In an interview with French publication Actu, he blamed the decision on increased costs of packing, transport and staff salaries.
"The fault lies with torrential rains in Ivory Coast and Ghana, combined with a significant drought, which disrupted the harvests," he added. "The difficult weather in these two countries [that are] main bean producers and powerful exporters has caused cocoa prices to soar. In one year, the price per tonne increased by 114 per cent, reaching an average of 4,500 euros over the year."
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Back in 2022, a 100g version of the chocolate bunny would set you back £1.50, which works out at around £1.62 in today's money when factoring in inflation. However, the treats have experienced a staggering 131 per cent increase, and now sell for £3.75.
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Of course, Lindt isn't the only chocolate brand raising its prices amidst increased production costs. Last month, Cadbury fans were left gobsmacked after discovering a 1kg bag of Mini Eggs will now set you back a whopping £17.50.
Shoppers branded the inflation 'shambolic', arguing they spend a similar amount on a week's worth of food. Cadbury says the move was a 'last resort' as it blamed inflated prices of ingredients, energy, packaging and transport.
A Mondelēz International spokesperson told The Mirror: "We understand the economic pressures that consumers continue to face, and raising cost prices is a last resort for our business. However, as a food producer, we are continuing to experience significantly higher input costs across our supply chain, with ingredients such as cocoa and sugar, which are widely used in our products, costing far more than they have done previously."
Will the price hike put you off? Let us know in the comments section below
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