Beyonce shares psoriasis struggles as she launches hair care in fierce new shoot
Beyonce has sent pulses soaring with a new series of snaps as she graces the front cover of next month's ESSENCE magazine.
The Singles Ladies songstress poses up a storm as the publication's March/April cover star. Launching her hotly anticipated hair care brand Cécred, with the name based on her own, Beyoncé Knowles-Carter stuns in each and every frame in the mesmerising shoot.
One picture shows the Lemonade hitmaker standing behind red roses mounted on a flowing shiny silver frame, wearing nothing on her top half. Another sees Bee lying on the floor wearing an eye-catching royal blue ensemble, complete with laced gloves.
READ MORE: Beyoncé explains why she cut off all her hair as she unveils first beauty brand Cécred
Beyonce is launching her very own hair care brand (Andre D. Wagner/ESSENCE)
She opens up about the venture in the interview (Andre D. Wagner/ESSENCE)Another, snapped in the same outfit, shows Beyonce sitting up with her long flowing locks chucked up in the air, gliding down towards the ground. She covers her face with a pair of chunky sunglasses, complementing the arm-length gloves with two shiny bangles.
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One near-naked photograph sees Queen B stood against a wall, wearing nothing but a large, opened jacket. Finishing off her brazen get-up with a pair of all-black strapped heels and shiny jewellery to break up the incredibly intricate outfit.
In her interview, Bee opens up about the story behind her new business venture, telling the outlet: "I have vivid memories of my mother working as a hairstylist right from our home. She built a small salon at the back of our house, and I can recall catching glimpses of her while I watched cartoons or played with my dolls and toys. These moments are etched into every corner of my childhood memories."
Queen B reveals the story behind her new brand (Andre D. Wagner/ESSENCE)She added: "I have many beautiful memories attached to my hair. The relationship we have with our hair is such a deeply personal journey. From spending my childhood in my mother’s salon to my father applying oil on my scalp to treat my psoriasis— these moments have been sacred to me. I think that connection of community, mother and child, father and child, and respect— and allowing yourself to be taken care of, especially for Black women, who are always taking care of everyone else—it’s all sacred. So I took the end of my name, Cé, and made it the beginning of the word sacred to create Cécred. From my mother’s salon, daily rituals with my father, and years of experience in developing a hair care line, the journey has been just that: Cécred."
"Cécred is a legacy project for me," she said (Andre D. Wagner/ESSENCE)
ESSENCE hits newsstands on February 27 (Andre D. Wagner/ESSENCE)"Cécred is a legacy project for me, one that’s probably the most rooted in my ancestry. It’s so far beyond business. Hair is our lineage; it’s our family story. Having access to proven ingredients, and creating our own technology that is patent-pending—we now have a line that works universally," she explained in the full piece, available online.
ESSENCE Magazine has unveiled two covers for their 2024 March/April issue featuring the icon and mogul, Beyoncé Knowles-Carter. The full cover story is now live on ESSENCE.com. HERE. ESSENCE Magazine’s 2024 March/April Beauty Issue hits newsstands on February 27th and is centered on the importance of Black hair and its legacy. ESSENCE Magazine’s March/April Beauty Issue also has an exclusive subscribers cover that can be purchased via ESSENCE.com for $12 per year or $18 for two issues.
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