Man sparks fury after clearing Asda shelves of Lego and reselling for profit

20 February 2024 , 10:01

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The Lego was on sale (stock image) (Image: Bloomberg via Getty Images)

A social media influencer thought he'd hit the jackpot after clearing Asda's shelves of Lego, but it's sparked a furious debate online.

Sam Peth regularly shares videos online explaining how he is able to make extra money, but not everyone supported his latest venture. The TikToker recently posted a controversial video of himself driving up to Asda at 10pm at night, and clearing the shelves of the much-loved children's brand Lego.

Sam revealed he intended to resell the toys, which were on sale, on Amazon for a profit. He explained: "These are £7.50 at Asda, but I can sell them on at Amazon for £30 and make over £20 profit for each one." After filling up his trolley to the brim, he headed to the checkout, where he added: "I've cleared out Asda of all its Lego, all on sale and I reckon I'll make about £400 profit."

He then loaded the toys into the back of his Mercedes, explaining that he was able to "made money with one hand". Sam also explained he would be selling the products using the online retailer's Fulfilment by Amazon (FBA) service. This allows people to sell products through the platform, while Amazon takes care of storing, packing and shipping the items.

The influencer's total supermarket bill came to £250, and he explained he was hoping to sell them for £400, which would give him a £400 profit. Sam described this as a good hack to make "easy money". Since uploading the video, it's received over 800,000 views, and while some people were happy to learn about the clever hack, it sparked fury in others who think the influencer is taking the opportunity to buy discounted products away from struggling parents.

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One person commented on the video saying: "Don't worry about leaving any for struggling parents," while another added: "So your earning money by making parents buy toys for a more expensive price on Amazon?"

Someone else wrote: "Don't worry about people who need a bargain for their kids etc," while another said: "People on low incomes shop at Asda because it's cheaper. They now have to pay more, so that you can make a profit."

However, others thought it was a clever idea, with one person writing: "At least he doing something and not sitting with the hands in pocket. Well done!! I admire people like that."

Another added: "I think this is great! Ignore the negative comments."

Ariane Sohrabi-Shiraz