Kylie Jenner and Khloe Kardashian 'in demand' despite criticism for cheap deals

09 February 2024 , 12:04

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Khloe Kardashian and Kylie Jenner have confused fans with their choices

Kylie Jenner and Khloe Kardashian faced a wave of criticism when they agreed to some rather unconventional business deals.

Kylie confused fans when she partnered with Travel Town Game, with many saying the move felt "off brand". Under a clip of the advert shared on X, one fan wrote: "Forbes weren’t lying when they said she’s not a billionaire no one who has that much would be accepting such khia gigs," while someone else added: "I don't get it?" A third fan wrote: "Oh she needs money."

Khloe followed suit and took part in an advert for the new Country Crock Plant Butter. While fans weren't convinced by the partnerships, PR expert Ryan McCormick thinks the deals are actually a smart move.

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Khloe Kardashian and Kylie Jenner have been slammed by fans (Getty Images for Sean Combs)

Some thought Kylie's deal was 'off brand' (Getty Images for The Met Museum/)

Speaking exclusively to The Mirror, Ryan said: "According to Forbes Magazine, as of 2023 Kylie Kardashian's worth is $680million (£538million). Khloe's net worth is $60million (£47million). From a PR perspective, Kylie and Khloe participating in ads for apps or food products is very positive.

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"It shows they're in demand and that several companies believe they can connect with an audience through them. Also, while Kylie and Khloe can live comfortably, they probably love to work."

However, he said Kylie and Khloe could be at risk of the deals becoming negative. He explained: "The only time I would see their advertising engagements as negative is if they were supporting products that aren't in alignment to their brands.

The Kardashian-Jenner clan are known for their immense wealth (Getty Images)

"If they did an engagement with a less-than-respectable company, it would likely raise more questions about their true net worth." Luckily for Khloe and Kylie, the Kardashians are known for their huge wealth.

According to Celebrity Net Worth, the family boasts a combined fortune that exceeds $2billion (£1.6billion). Kim Kardashian is the richest of the family with an estimated net worth of $1.7billion (£1.3billion).

Kris Jenner is reported to be worth around $170million (£134million), while Kourtney Kardashian has an estimated net worth of $65million (£51million). Kendall Jenner is thought to have a net worth of $60million (£47million).

Scarlett O'Toole