Ex-Boots worker shares top perfume picks with one brand a favourite for 2023

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Boots fragrance counter
Boots fragrance counter

Perfume is usually pretty high up on every woman’s Christmas wish list - but without specific brands listed, picking one out or surprising your loved one with something new can be a daunting task. It’s an incredibly personal and often intimate gift, so you’ve got to get it right - but how if you don’t know where to start?

I previously worked on the Boots fragrance counter while I was at university, and over the course of four years, helped countless people test scents and find the perfect present for their mum, sister, wife, girlfriends or other lucky lady in their life. So who better to make some solid recommendations than someone who was slinging bottles through the till for four years on the trot?

This December, Boots are predicted to sell more than one bottle of perfume or aftershave every single second throughout the month, which we expect will lead to a lot of happy recipients come the 25th.

Read more:I worked at Boots’ perfume counter and these are the best bottles to buy for Christmas

When it comes to aftershave, but as for women’s scents, there’s one brand - rather than a particular perfume - that crops up a lot more than others.

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The health and beauty retailer told The Mirror they have sold one bottle of fragrance every four seconds throughout 2023, and among some of the most popular are various scents from luxury fragrance and fashion house Chanel.

The number one bestselling perfume for women so far at Boots this year has been which is unsurprising as it’s a total classic, incredibly elegant and timeless. I actually got my first bottle of this in 2015 for winning a competition at work, and it’s remained a firm favourite in my fragrance wardrobe ever since. A with notes of fresh orange, jasmine and rose, with hits of patchouli and vetiver at the base.

Ex-Boots worker shares top perfume picks with one brand a favourite for 2023 (DAILY MIRROR)

It’s racked up a 4.8 star rating on the with one commenting: “My absolute favourite perfume. Coco mademoiselle is so subtle feminine and fresh.even after a full day people comment on the lovely sent I'm wearing.”

Another added: “WOW I just love this perfume but having the big one is something else,” though a third penned: “The fragrance is light, floral and fresh. It's perfect for summer and daily wear. It stays for quite a long period of time which is an added bonus. Overall it's a beautiful combination of fragrance, but something feels like it's missing from the scent.”

Chanel’s Bleu De Chanel made it in at proving the brand is popular with the gents, too, but lower down the list, there are two more Chanel scents that remain a hit with shoppers.

In at number eight, offers an aroma of pink pepper, jasmine and amber patchouli alongside white musks and vanilla. Meanwhile, sneaks in at number 10, renowned for its powerful ylang-ylang and neroli scent paired with warm vanilla, vetiver and sandalwood.

Other bestselling Boots scents this year so far include , from Lancome, and which we named our . It has over 1,100 five star reviews from shoppers who say they ‘get so many compliments’ when they wear it. Another wrote: “Bought this for my mum, her favourite fragrance . Delighted it had £10 off too.”

Ex-Boots worker shares top perfume picks with one brand a favourite for 2023Marc Jacobs Daisy

A third said: “My mum is in her 50s and also likes this perfume so it is suitable for people of all ages, not a specific "young" or "old" smell.” While a fourth said it was ‘not as strong as other Marc Jacobs’ but ‘still beautiful’.

And if your loved one is a fan of Black Opium, might I suggest trying its lighter, fresher sister fragrance - Said to be perfect for both day and nighttime wear, the perfume has been reduced from £105 to £52.50 as part of the retailer’s star gifts.

The offers a ‘fresh, vibrant take’ on the iconic YSL scent, boasting a ‘captivating floral gourmand scent’ with the signature black coffee base that Black Opium is renowned for, infused with zesty green mandarin and creamy fig resulting in a ‘mocktail-inspired’ spritz.

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Ex-Boots worker shares top perfume picks with one brand a favourite for 2023YSL Black Opium Illicit Green Eau de Parfum 75ml (Boots)

Other fragrances I’d recommend for the women in your life include:

  • Jo Malone Peony & Blush Suede -

  • Paco Rabanne Lady Million -

  • Viktor & Rolf Flowerbomb -

  • YSL Libre Eau de Parfum -

  • Prada Paradoxe Eau de Parfum -

  • Paco Rabanne Olympéa For Women Eau De Parfum -

  • Chloé Signature Refillable Eau de Parfum -

  • Carolina Herrera Good Girl -

If after all that, you're still a bit stumped and still can't choose, Boots actually has a fragrance finder where you can input someone's favourite brands and fragrances, and it will recommend alternatives. Or you can add scent notes and it will tell you which perfumes will appeal.

You can find all my or pick up a bottle of the bestselling

Bethan Shufflebotham

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