UK Athletics announce record losses but stay afloat due to Nike kit deal

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Laura Muir wins Women
Laura Muir wins Women's 1500m at 2022 Birmingham Diamond League meet which cost UKA nearly £800,000 to stage (Image: Getty Images)

UK Athletics has revealed an annual loss of £3.7million just seven months out from the Paris Olympics.

The British governing body of the Games’ most popular sport needed a renegotiated deal with kit sponsor Nike to stave off bankruptcy. UKA chairman Ian Beattie said: “Accounts at 31 March will show a net liability position of £3.2 million. Clearly that's not sustainable going forward.”

The deficit for the year 2022-23 is more than double the loss posted in 2021-22 and comes just two years after UKA had cash reserves of £2.2m.

Great Britain and Northern Ireland enjoyed its best performance at a World Championships since 1993 little more than three months ago. Ten medals in Budapest, including golds for heptathlete Katarina Johnson-Thompson and men’s 1500m star Josh Kerr catapulted them to seventh place in the global table. Yet this success papered over the cracks at home where hosting events accounted for £2million of the total losses.

The Birmingham Diamond League, the test event for the Commonwealth Games, incurred losses of nearly £800,000. The World Indoor Tour lost around half a million.

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“We're projecting a loss of £1.6 million for this year, 2023-24,” continued Beattie. “And a loss of £400,000 for next year, 2024-25 - then moving to a break even position in 2025-26. But we have a reasonable expectation that the business can still survive and we've spoken to insolvency practitioners to make sure we're right on this.”

The source of that confidence is the long-term kit deal UKA has with Nike which has been extended to 2040 and renegotiated to pay a significant chunk up front. It allowed the organisation to close the financial year with cash in the bank of £6.5 million.

UK Athletics announce record losses but stay afloat due to Nike kit dealKatarina Johnson-Thompson was won of two British world champions in Budapest in August (David Ramos/Getty Images)
UK Athletics announce record losses but stay afloat due to Nike kit dealJosh Kerr celebrates winning 1500m gold at the World Championships (PA)

“There's a big difference between what the profit loss account shows and what the cash position does,” Beattie added. “And the reason we can be confident is because we have a strong cash position which gives us time to move back into profitability before we run out of cash.

“If every organisation that was hit with net liabilities was to give up and go into insolvency we probably wouldn't have many football clubs or anything around because that's where they are.

“But as long as they continue to get cash that allows them to have certainty they can pay their creditors, and looking ahead the foreseeable future, and a reasonable expectation of turning that around.

“We can and are expected to go ahead on that basis and that's where we are.”

UK Athletics announce record losses but stay afloat due to Nike kit dealUK Athletics' chief executive Jack Buckner (Getty Images)

UKA lacks both sponsorship revenue and a broadcast contract which means that while 50,000 tickets were sold for the London Diamond League meet in July, that event cost the governing body close to £500,000 to put on.

Bosses insist funding for the Paris Games remains ring-fenced but unless all in the sport wake up to the need to build the profile of track and field the future is bleak.

More than 100,000 people of all fitness levels will take part in next year's Wings for Life World Run. The event on Sunday, May 5 is the world’s most inclusive running event which aims to raise funds towards finding a cure for spinal cord injury.

UK locations include London's Battersea Park, Philips Park in Manchester and Warwick University, with new runs being added right up until race day. The Wings for Life World Run starts simultaneously globally at 11am GMT, with the cost of entry £22.

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Entrants will receive the official Wings for Life World Run adidas t-shirt, as well as be offered training support from Runna.

British hurdling legend Colin Jackson, the who is the event’s International Sports Director, said: “We’re thrilled that this is the largest running event in the world, and we’re extremely proud of our participants, because each new registration brings real hope to everyone affected by spinal cord injury.”

For more information and to register visit www.wingsforlifeworldrun.com

Alex Spink

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