New cheapest UK supermarket named after budget brand knocked off top spot
The consumer champion Which? has revealed which UK chain has taken the crown for "Cheapest Supermarket" in November.
Which? confirmed today that Aldi was the UK's cheapest supermarket last month. As part of Which?'s monthly price comparison investigation, Aldi held on to the title for 16 consecutive months. However, in October fellow German discounter Lidl stole the crown and put a stop to Aldi's run.
Each month Which? compares the price of a basket of goods from each of the major UK supermarkets. Last month, a basket of 47 items at Aldi cost £76.77. Lidl was close behind however with a basket price of just 79p more at £77.56.
Asda was the third cheapest at a basket price of £84.42, followed by Tesco at £87.42, Sainsbury's at £87.79, Morrisons at £89.54, and then Ocado at £93.40. Waitrose was once again found to be the most expensive, with a basket of groceries totalling £97.39 on average. This is 27% more than Aldi or a difference of £20.62.
Which? also compared the cost of a larger trolley of 134 items which includes the original 47 products from the basket comparison plus 87 more. Aldi and Lidl do not feature on this list of comparisons as the discounters do not always stock big-brand products.
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The UK's cheapest supermaket in November has been revealed (Getty Images/iStockphoto)For the bigger shop, Asda was the cheapest once again for the larger trolley comparison with a price of £328.15 in November. This beat Morrisons by £10.01 who took second place with a trolley price of £338.16.
Tesco came third with an overall price of £354.53 and Ocado fourth with a trolley price of £356.78. Sainsbury's was fifth at £360.26 and Waitrose was again the most expensive supermarket chain with a trolley price of £369.80 - £41.65 more expensive than Asda.
Which? noted that both the basket and trolley analysis does include special offer prices but not multi-buys or loyalty discounts. It said loyalty discounts are only available to people prepared to sign up for loyalty schemes and as not every consumer can do so Which? considers it fairer only to include prices that are available to all.
Ele Clark, Which? retail editor at Which? said: “Our latest research has found Aldi was the cheapest supermarket for a basket of groceries in November. It is no surprise that many are turning to discounters for their food shop as people continue to struggle with high food prices and other expensive household bills.
“Which? believes that supermarkets can do much more to help shoppers during the current cost of living crisis. One way they can do this is to ensure smaller convenience stores stock a range of essential budget lines that support a healthy diet, particularly in those areas most in need.”
Cheapest supermarkets for basket of 47 items
- Aldi - £76.77
- Lidl - £77.56
- Asda - £84.42
- Tesco - £87.42 (excluding Clubcard Prices)
- Sainsbury's - £87.79 (excluding Nectar Card prices)
- Morrisons - £89.54
- Ocado - £93.40
- Waitrose - £97.39
Cheapest supermarkets for larger trolley of 134 items
- Asda - £328.15
- Morrisons - £338.16
- Tesco - £354.53 (excluding Clubcard Prices)
- Ocado -£356.78
- Sainsbury's - £360.26 (excluding Nectar Card prices)
- Waitrose - £369.80
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