Coffee drinkers consume 657 cups a year - but don't know how it is produced
Coffee drinkers typically consume 657 “cups of joe” each year – with seven in 10 (71%) considering it important that they have at least one mug a day of the steaming hot beverage, a study has found.
One in three (32%) like their coffee very milky, while 16% take it black – and half, of the 2,000 coffee drinkers polled, fall somewhere in the middle, drinking it with just a splash of milk.
Over a quarter (27%) rely on the drink to give them an energy boost, while 48% enjoy the warmth and comfort they get from coffee. And 59% say it is essential that their coffee is “spot on”, to start their day off right – with 58% not taking sugar in their drink.
But despite coffee being a staple of their day, a quarter of those polled have “no idea” where their morning brew actually comes from – with 19% uncertain about how the beverage is produced.
Almost half (48%) don't know how long it takes to go from a humble coffee bean, to a piping hot cup. And nearly one in 20 (4%) even believe coffee is farmed in the UK, with 45% admitting it can be easy to forget that coffee is a natural product which comes from a tropical plant.
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Coffee drinkers consume over 650 cups a year - but one in five are unsure about how the drink is produced (Filmstax/Getty Images)Jasmine Bilham, from Nestlé UK and Ireland, which commissioned the research, said: “Coffee is so entrenched in our daily routines that it can be easy to forget about the incredible journey it takes from countries like Brazil, Vietnam, and Mexico, to coffee factories right here in the UK.
“Understanding the coffee process helps us to make better choices that have a positive impact on the world around us.
“In the UK, 264 cups of our coffee are drunk every second – that’s a lot of coffee drinkers who are supporting responsible coffee farming, as well as investments in recyclable packaging and renewable energy.”
The research, carried out via OnePoll, also explored what influences shoppers when they’re buying coffee – and found that price, coffee type, and flavour preference are the most important factors, followed by roast level, and aroma.
As for sustainability, 81% of coffee drinkers think companies have a responsibility to be environmentally friendly and socially responsible.
And while two-thirds (67%) like to stick with the brands they know, of the 26% who do mix it up, three in 10 would choose a new one based on how eco-friendly it is.
Nestlé’s Jasmine Bilham added: “As a leading food and drink company, it’s our responsibility to deliver what shoppers want, and to use our scale and focus on sustainability as a force for good in the UK and around the world.
“Eight decades of expertise go into sourcing our coffee beans responsibly. They’re then tested seven times before they even reach our Derbyshire factory, where our highly trained coffee testers work hard to ensure the end product consistently delivers the great taste and quality shoppers expect.”
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