Supermarket you might never think of named best for its champagne

18 November 2023 , 16:33

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You won't believe which supermarket won the prize for best champagne (Image: Getty Images)

A supermarket you’d never think of has been named best for its champagne, beating Aldi. The major chain also beat a luxury champagne house.

Which? Asked a panel of four independent wine experts to bling-taste a number of campaigns and told to pick the best.

Co-op ’s Les Pionniers Champagne topped the list, scoring an impressive 85% thanks to its smoky notes and hints of red apple, lemon and grape, which will only set shoppers back £22.75 a pop.

Experts praised its smooth creaminess, pleasant freshness and long savour finish. Major discount retailer Aldi came a short second with its Monsigny Premier Cru Champagne scoring 81%. This all-round crowd-pleaser is priced at £21.99 and is considered a great option without blowing the budget.

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The panel tasted a number of non-vintage champagne's (Getty Images/iStockphoto)

These two bottles were rated higher than the most expensive champagne the panel tasted. Renowned Veuve Clicquot Yellow Label Brut Champagne received a score of 77%. This comes in at £47 a bottle.

Which? Also found Asda ’s Veuve Olivier & Fils Secret de Cave Champagne rated well and didn’t break the bank at £28 per bottle. Experts said it had a full-flavoured fizz with aromas of spiced apple, red fruit and citrus.

Another popular choice was Waitrose ’s Brut Champagne, at £21.99 a bottle. This was described as having fresh and lively lemony aromas and a pleasing biscuity note.

Sainsbury’s equivalent to champagne, Taste the Difference Crémant d’Alsace, at £11.50, also fared well with the panel. This was dubbed having a refreshing and light fruity flavour, with alluring tastes of apple blossom and toasted almonds.

Natalie Hitchins, Which? home products and services editor, said: “Champagne is the perfect way to toast the festive season with family and friends and it’s great news that this year’s top-scoring supermarket fizz costs less than half the price of an alternative bottle from one of the big-name champagne houses. Our taste tests have found superb supermarket champagnes and cheaper alternatives that deliver on quality and value for money and more than rival a famous champagne house.”

Which? Asked supermarket to enter a non-vintage champagne costing up to £50 for the test.

Adrian Zorzut