John Lewis Christmas advert pyjamas that glow in the dark are selling fast

09 November 2023 , 14:35

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The John Lewis pyjamas are already a hit with shoppers (Image: John Lewis)

John Lewis has launched its highly-anticipated Christmas advert for 2023 - and it brings plenty of festive cheer to our screens. Like in previous years, the department store is selling merchandise inspired by its latest seasonal commercial, including glow-in-the-dark pyjamas.

This year's joyful advert features a character that's bound to delight viewers this winter, Snapper the Venus flytrap. This singing plant is mistakenly grown instead of a traditional Christmas tree by a young boy, called Alfie, before being thrown out into the garden when it gets too big - and causes mischief. A happy ending sees Snapper accepted by the child's family to switch up their celebrations.

Customers wanting to buy products featured in the two-minute clip are in for a treat, as there's an impressive range of merchandise available, here. One Snapper-inspired buy that's flying off the shelves is this character pyjama set - and we're not at all surprised.

The red John Lewis nightwear set is available in versions for men, women and kids, with prices starting from £17. We're certainly keen to snap up a few pairs ahead of the Christmas period as they'd make lovely gifts for loved ones.

What makes the red Snapper pyjamas so special is the bottoms, which have a wonderfully Christmassy design. Once unpacked and exposed to daylight, the green fairy lights on the trousers will glow when the lights are off. How good is that?

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• Shop the kids' set (from £17)
• Shop the women's set (£34)
• Shop the men's set (£35)

You can check out the full range of merchandise inspired by the 2023 John Lewis Christmas advert, here.

The new seasonal clip has a hidden meaning about embracing an untraditional Christmas.

Charlotte Lock, Customer Director for John Lewis, said: “We are a nation that loves the traditions of Christmas - from classic traditions like pantos and putting up the tree to evolving new ones like crafting our own presents and Zoom get-togethers. Many of us have our own unique festive traditions and that makes them even more special.

“The film celebrates themes of family and evolving traditions and shows that a ‘perfect’ Christmas is finding joy together with loved ones, whatever your traditions.”

Other retailers selling festive pyjamas include online retailer Very. Our top pick? These Grinch-inspired sets, costing £25.

Melisha Kaur