Matthew McConaughey and his wife strip off in desert as they launch new tequila

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Camila and Matthew McConaughey bare all as they launch new Pantalones Organic Tequila
Camila and Matthew McConaughey bare all as they launch new Pantalones Organic Tequila

Husband and wife duo Matthew McConaughey and Camila McConaughey have launched a new tequila with a tongue-in-cheek campaign that sees them go pantless.

Their new joint tequila brand, Pantalones Organic Tequila, comes with a cheeky line from the couple who claim it's "the best thing we’ve made with our pants on".

The couple, who married in 2012 and share three kids together, have shared a launch video for the tequila which features the pair of them riding motorbikes together and walking along hand in hand completely pantless with their bottom half blurred. In the video, Matthew turns and asks his wife: "When did tequila stop being tequila?"

READ MORE: Matthew McConaughey's wife Camila Alves describes savage treatment by her mother-in-law

Matthew McConaughey and his wife strip off in desert as they launch new tequila eiqdiqexiqheinvMatthew McConaughey and Camila McConaughey have launched a tequila brand with a cheeky 'pantless' video (Pantalones Organic Tequila/Youtube)

The Pantalones Tequila portfolio includes three bottles in the range of "super premium organic tequila" ; the Blanco, Reposado and Añejo. The Blanco is described as giving off "notes of honey and citrus". The Reposado is aged for nine months and has a fruitier and fresh oak edge, while the Añejo is aged for 15 months and has highlights flavours of vanilla, butterscotch and maple.

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According to a release for the new tequila brand, the couple shared: "The world doesn't need another celebrity tequila, but tequila sure could use a kick in the pants. Pantalones Organic Tequila is the best thing we've made with our pants on."

Matthew McConaughey and his wife strip off in desert as they launch new tequilaThe pair claim the tequila is "the best thing we’ve made with our pants on" (Pantalones Organic Tequila/Youtube)

Earlier this year, model Camila revealed the difficult relationship she had with her mother-in-law, Mary Kathlene 'Kay' McCabe, when they first met. Camila opened up on a new episode of Southern Living's Biscuits & Jam podcast, where the Brazilian star revealed the 91-year-old started calling her by all of Matthew's ex-girlfriends' names when they first met. Camila explained: "She did all these things when I first came into the picture, right? She was really testing me. I mean, really testing me."

Matthew McConaughey and his wife strip off in desert as they launch new tequilaMatthew McConaughey and Camila McConaughey married in 2012 and have three kids together (FilmMagic)

"She would call me by all of Matthew's ex-girlfriends' names, she would start speaking Spanish with me in a very broken way, kind of putting [me] down a bit. I mean, all kinds of stuff." It reportedly took Camila standing up for herself during a work trip for Kay to finally accept the model as part of the family.

Last month Matthew commented on the story as he explained on ET Canada: "My family is big on rites of passage and initiation, and you don’t get into the McConaughey family easily."

Niamh Spence

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