Shoppers call Jo Malone's 2023 'scent of the season' 'absolutely amazing'

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This limited-edition fragrance from Jo Malone has been called the
This limited-edition fragrance from Jo Malone has been called the 'best seasonal perfume that's long lasting' by one happy shopper

When we think of Christmas - it’s all about the movies, Pigs in Blankets, Mince Pies and constructing that all important gingerbread house with family. So it only seemed right that this year, British brand Jo Malone’s theme for 2023 is yes, it’s all about Gingerbread Land.

With their seasonal gifts launching only yesterday, the limited-edition collection for the festive season has been given an ‘extra dusting of enchantment’. Shoppers can look forward to purchasing the famous scented showstoppers and holiday heroes - plus all those festive favourites you’d expect - so there really is something for everyone on your list!

The fragrance that has everyone talking though is the new Ginger Biscuit Cologne, which is priced from £58 for 30ml or £124 for 100ml. Jo Malone describe this fragrance as ‘spiced with ginger, nutmeg and cinnamon, melting into caramel. Butter-crumbly with roasted hazelnuts. Warmed by tonka bean and vanilla’ - and one shopper even describing it as the ‘best seasonal perfume that's long lasting’. They also added ‘this product is absolutely amazing and long lasting’ - and it sounds it too. The sensual scent is beautifully housed in biscuit-coloured glass, finished with a monochromatic striped bow - making the perfect gift for any fragrance fan this year.

Shoppers call Jo Malone's 2023 'scent of the season' 'absolutely amazing' eiqrrihuirdinvYou'll need to be quick to get your hands on the Jo Malone Advent Calendar this year...

Some of Jo Malone’s festive favourites scents are also back, including Orange Bitters, Pine & Eucalyptus and Green Almond & Redcurrant - all of which are expected to ensure 'holly jolly moods’ throughout the festive period.

Orange Bitters is inspired by a delectable, winter cocktail. You can expect juicy sweet orange and a splash of bitter orange combine on a base of rich sandalwood - divine right? The ‘bright and bracing’ scent of Pine & Eucalyptus will deck your halls as the fragrance bursts with the festivity of aromatic pine and enlivening eucalyptus - available in a gorgeous candle for £58, and diffuser for £78, you you can fill your home with the smell of fresh Christmas trees and pure joy.

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Back in September, Jo Malone announced the hotly anticipated Advent Calendar (for £350) was back - and fans scrambled to get their hands on the 25 door, gingerbread-inspired calendar, that hosts festive treats and a selection of miniatures that any Jo Malone fan would adore. You’ll find colognes, travel candles plus those all important bath and body luxuries - to help you unwind between Christmas and New Year.

And of course, how could we forget to mention the return of Christmas crackers and Christmas ornaments too - priced from £32 and ready to surprise and delight your Secret Santa, best friend or family member. Just like every year, these coveted items are limited-edition - so get your hands on them whilst you still can.

If you are looking for a new fragrance for the next season, Mona Kattan has just released four, Oud-inspired scents that are ‘addictive’ - with one proving quite popular with our Beauty Editor.

Self proclaimed fragrance expert and fanatic Jada has also told us about the fragrances she’s shopping for this autumn - plus the one place you should never store your scent if you want to make it last longer.

Sarah Bradbury

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