Kim Cattrall channels Samantha Jones as she amazes in racy new Skims campaign

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Kim Cattrall looked incredible in the new ad campaign
Kim Cattrall looked incredible in the new ad campaign

Kim Cattrall channelled her Sex and the City character Samantha Jones as she stunned in a new Skims campaign.

The 67-year-old actress looked sensational as she posed in a series of ads for Kim Kardashian’s shapewear and lingerie brand, and the Best of Skims campaign - which celebrates the most viral pieces “worn by cultural icons” - was launched on social media. In the video, Kim posed on a white table as she spoke about the impact Skims has had on her body confidence. “How do I feel about Skims? Oh, you'd like to know, wouldn't you? Freakin' fabulous,” she said while winking to the camera.

“Skims makes me feel free. My new best friend,” she continued. The actress posed in the brand’s black Soft Lounge Long Sleeve dress during the shoot, and in another image, she picked out her favourite Skims piece - the Sculpting Mid-Thigh Bodysuit - and showcased her age-defying figure as she described how the shapewear made her feel. “It was so freeing to be able to pick my favourite SKIMS looks for the campaign, and the piece I loved the most was the Sculpting Mid Thigh Bodysuit. It’s a phenomenal fit, and it makes me feel confident whenever I wear it,” she said in the accompanying press release.

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Kim Cattrall channels Samantha Jones as she amazes in racy new Skims campaign eiqrtiqdideeinvKim Cattrall looked stunning in the new ad campaign (instagram/@skims)

Kim also self-styled her own looks during the photoshoot, as she channelled her inner goddess for the snaps, leaving her fans speechless. “Kim Cattrall for Skims, I’m gagged,” one wrote on X, formerly known as Twitter. “Kim Cattrall for Skims is so iconique,” another added, while one fan simply stated: “Total goddess.”

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Others were influenced to buy what Kim was wearing, with one commenting: “Kim Cattrall for SKIMS? omg, NOW i'm tempted to invest..” And another congratulated Kim Kardashian for hiring the former Sex and the City icon for her latest campaign. “KIM CATTRALL for skims!? Ms. Samantha Jones herself. God damnit Kimberly you out did yourself again,” they quipped.

Kim Cattrall channels Samantha Jones as she amazes in racy new Skims campaignThe 67-year-old styled herself for the empowering Skims shoot (instagram/@kimcattrall)

In the ad campaign which was launched on Monday, Grammy-winning singer Nelly Furtado also made an appearance, alongside All The Boys I’ve Loved Before star Lana Condor, and Barbie star Hari Nef. Each woman styled their looks by choosing their favourite pieces from Skims, and the Promiscuous hitmaker also agreed with Kim that the Sculpting Mid-Thigh Bodysuit was her go-to.

“Styling all of my Skims looks was so fun, and my favourite piece was the Skims Sculpting Mid-Thigh Bodysuit. The fabric is amazing and feels so good and secure on my body. It makes me feel excited about getting dressed, and I love working it into my wardrobe for both work and play,” Nelly explained.

Kim Cattrall channels Samantha Jones as she amazes in racy new Skims campaignShe recently made her first-ever trip to Paris Fashion Week (Getty Images for Balmain)

Kim's starring role in the campaign comes just days after she made a rare appearance at Paris Fashion Week to attend Balmain’s spring/summer 2024 collection. She was personally invited by Olivier Rousteing, the French fashion house's creative director, and it was her first ever time attending Paris Fashion Week, and rocked a custom-made outfit, designed and fitted by Olivier, as she made her PFW debut.

Emma Wilson

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