Matalan’s Alder Hey pyjamas launch today with a design celebrating past 9 years
Even though we say it every year, hasn’t 2023 flashed before our very eyes? With just 89 days to go until Christmas, Matalan and Alder Hey have teamed up once again, celebrating their 10th year of supporting the well-known children’s hospital. The collaboration often sells out in minutes - so take this as your warning because the ones this year as just as adorable as before.
Celebrating a decade of working together, Matalan is reflecting on the families and ambassadors from previous campaigns they’ve worked with, money raised annually and the amazing past designs, which all come together for this year’s print.
Talking of which, this year’s print contains some of the most iconic designs over the past 9 years; stripes, stars, spots and of course Alder Hey’s mascot ‘Oli the Elephant’ - which of course are available in adult and children’s sizes, a baby grow and of course, a pet outfit, so the whole family can match come Christmas Day!
In addition to the pyjamas, commemorating the 10-year anniversary, a brand new Snuggle Hoodie will also be available online for adults and children, however, it’s limited in numbers, so you’ll need to be quick! Just like previous years, 100% of all profits from the campaign will go towards the Alder Hey Children’s Hospital Charity - which we love to see.
At just 8 days old, William had a cardiac arrest and spent 3 months in intensive care at Alder Hey. He has had two procedures on his heart, which improved his condition and he was able to go home. He’s back to his happy, mischievous self and loves cars and Rainbow Friends!Back in 2014, Matalan pledged a five-year fundraising campaign, to raise money for Alder Hey’s new Research and Innovation Centre – Institute in the Park. The first year saw the arrival of the Alphabet Scarves - a celebrity-led global campaign, with ‘Bobble vs Beanie’ launching the following year in 2015. 2016 saw the first pyjama collection, #GetYourStripes, instantly becoming a firm favourite with families across the UK, ultimately creating the eagerly anticipated ‘Matalan & Alder Hey Pyjama Campaign’ which Matalan customers now know and love, and cannot wait to get their hands on year after year.
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After smashing their initial pledge in the fourth year, nine years on the grand total stands at just over £4.2million! Within this time, Matalan is also proud to have backed the ‘7in10 Children’s Mental Health Appeal’, and actually achieved a Guinness World Record for the most people linked whilst completing a 5k, as part of the ‘Together for Alder Hey’ campaign in 2019, and supported the Alder Hey Surgical Neonatal Appeal with the previous two campaigns - and if that doesn’t give you goosebumps today, we don’t know what will.
Now the famous collection launches today, both in selected stores and online - but you must be quick to snap up these sell out family pyjamas, which are a proven hit every year. The Adult pjs are priced at £13, and come in sizes XS - XXL, the Snuggle Hoodie is priced at £18 and in sizes S - L, Children’s PJ’s (£9) are available in sizes 9-12 months up to age 12/13, whereas the Children’s Snuggle Hoodie is priced between £10-£12, with two sizes available; age 3-7 and 8-13. As for the baby sleepsuit for £6, it runs in sizes tiny baby to 6-9 months, and those adorable pet outfit is £6, in sizes S, M & L.
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