Liverpool's Europa League prize money with club set for share of £2.36bn pot

21 September 2023 , 22:02

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Liverpool won their Europa League opener against LASK 3-1 (Image: Guenther Iby/SEPA.Media /Getty Images)

Liverpool began their first Europa League campaign since losing the final in 2016 by coming from behind to beat LASK 3-1, with the Reds looking to bank a significant chunk of the prize money on offer.

After Florian Flecker gave the Austrian side an early lead, second-half goals from Darwin Nunez, Luis Diaz and Mohamed Salah earned Jurgen Klopp's side all three points. Having missed out on a Champions League spot after finishing fifth in the Premier League last season, Liverpool are hoping to win the Europa League for the first time since 2001.

And should they go all the way, they will be rewarded handsomely for their efforts. UEFA distribute their net annual revenue among their three major tournaments, the Champions League, Europa League and Conference League.

According to the Liverpool Echo, UEFA's net revenue this season will be around £2.36bn and around £402m of that will go to teams in the Europa League. £3.14m is then paid to the 32 clubs which reach the group stage, with an additional £544,500 earned for a win and £181,500 for a draw.

Any undistributed amounts of money will be pooled and redistributed among clubs based on their amount of wins. For topping the group, clubs will bank £950,000 while £475,400 will go to the runners-up.

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In the knockout rounds, teams will earn £1.04m for reaching the last 16, £1.56m for reaching the quarter-finals, £2.42m for reaching the semi-finals and £4m for reaching the final. An extra £3.46m will also go to whoever lifts the trophy.

UEFA coefficients also have an impact on prize money, with the total amount of £59.4m divided into coefficient shares worth £114,100. Liverpool are the highest-ranked team in this year's competition, having won the Champions League and finished runner-up twice in the last six seasons.

As a result, they are set to receive 32 coefficient shares worth £3.65m. Overall, they rank eighth in UEFA's ten-year club coefficients behind Real Madrid, Bayern Munich, Barcelona, Manchester City, Juventus, Chelsea and Atletico Madrid.

Liverpool could also earn between £15m and £17m from the TV market pool if they make it all the way to the final, with UEFA's £120.6m fund to be split among the clubs from each nation's football association. West Ham earned a reported £15m from the TV market pool when they reached the Europa League semi-finals two years ago.

However, their Conference League victory last season means there are three English clubs in this year's Europa League instead of two which will dilute Liverpool's potential earnings slightly if the Hammers reach the knockout stages.

Matthew Cooper