02 August 2023 , 10:28
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Co-op has launched nearly 200 new lower prices for its loyalty card members - and it means some items are now cheaper than rivals Tesco and Sainsbury’s.
Savings include six Co-op free range eggs for £1.40, Co-op sliced loaf at 76p, and Co-op British milk one pint at 85p. Tesco and Sainsbury’s both charge 90p for one pint of milk, according to their online prices today.
Meanwhile, both supermarkets currently have own-brand packs of six eggs listed for £1.50 - although Tesco does also sell a larger box of ten caged eggs, so not free range, for £1.40.
Not all items are the absolute cheapest at Co-op - for example, you can buy 800g white bread from Tesco for 45p online, although this same product may not be available in smaller convenience stores.
Co-op Members will be able to save up to 11% off the retail price in store across 2,400 Co-op branches. However, just because something is lower in price for members, doesn't mean you can't get it cheaper still elsewhere. Always compare prices online using a shopping tool like Trolley.co.uk.
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Co-op Membership costs £1 to sign up to. Shoppers get 2p back from every £1 spent on own-brand products as a member, plus personalised offers in the Co-op Membership app.
The supermarket first introduced lower prices for customers who are signed up to its loyalty scheme in April this year. It came just one week after Sainsbury’s introduced Nectar Prices, in direct competition of Tesco Clubcard Prices.
Co-op said it has also lowered more than 600 retail prices across stores for all shoppers, not just those signed up to its loyalty scheme, as part of a huge £70million investment.
Matt Hood, Managing Director for Co-op Food, said: “Households budgets are tighter than ever, and we’re committed to lowering our prices on the key lines that we know will make a real tangible difference to the millions of Co-op members and customers who shop with us every day as a convenience retailer.
“I’m clear there should be no compromise on quality and value by shopping in convenience. This is not a loyalty programme but rather the Co-op difference in action, whereby the people who own our business, our members, benefit every time they shop.”