25 May 2023 , 18:28
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The cheapest supermarket in the UK has been revealed after experts looked at the cost of a typical shop.
Analysis by The Grocer magazine found a basket of everyday items at Lidl cost just £50.27, making it cheaper than competitors even with their discount schemes applied.
Everyday items at the discount retailer were found to be overallmore than 10 per cent cheaper than Tesco, and a whopping £19.91 cheaper than the most expensive shop, Waitrose.
The ‘Super Grocer 33’ survey compares the price of 33 everyday grocery items across the UK’s seven major supermarkets, and has named Lidl as the cheapest in four out of its five surveys so far.
The ‘Super Grocer 33’ survey compares the price of 33 everyday grocery items across the UK’s seven major supermarkets (PA)Items included in the monthly study include fresh produce like milk and grapes, some toiletries, and branded items including Hovis Bread and Kellogg’s Corn Flakes.
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Some of the products where Lidl offered exclusively the lowest price included baby corn at £2.79, Kellogg’s Corn Flakes at £2.05, Domestos bleach at £1.39, prawns at £1.99 and custard creams at 54p.
Lidl has also recently been named cheapest in a separate weekly price comparison conducted by the Manchester Evening News on essential groceries.
Ryan McDonnell, Chief Executive Officer at Lidl GB, said: “Every week, independent analysis shows we are consistently the UK’s cheapest supermarket.
"As a result, we are seeing more customers coming through our doors and switching their weekly shop to Lidl from the traditional supermarkets.
“We know people switch to us to make savings, but then stay with us when they realise that they’re not having to compromise on quality.”
It comes after a new study showed that some supermarket staples including meat, vegetables and cheese have doubled in price over the last year.
Which? looked at the prices of 26,000 products at eight supermarkets Aldi, Asda, Lidl, Morrisons, Ocado, Sainsbury’s, Tesco and Waitrose - as part of its monthly inflation tracker.
The consumer group analysed prices in the three months to the end of April this year compared to last year.
Some of the worst price rise examples include Aberdoyle Dairies Natural Cottage Cheese 300g at Lidl, which had gone from an average of 67p to £1.34 (up 100.9%).
Morliny Frankfurters (350g) at Asda went from an average of £1.25 to £2.42 (up 93.8%).
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A four pack of brown onions at Morrisons went from 65p to £1.24 (up 90.8%) while Morrisons Lancashire Farm Natural Bio Yoghurt 1kg went up by £1 from £1.18 to £2.18 in April (up 85.3%).