05 April 2023 , 10:59
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A third of Brits rank exercising high on their list of holiday activities – with 31% saying they would rather keep active during a trip than lie back and relax on a sunbed.
Seven in ten holidaymakers continue to focus on their daily wellness routines even whilst travelling – with 37% trying to keep fit once a day during their vacations.
A survey of 2,000 adults, who travel, found that 37% would choose fitness activities over sipping a cocktail while on holiday – and try to exercise for an average of 49 minutes a day while away.
But it is not all about working out, as 50% use a holiday as the perfect excuse to start a new self-care routine – with walking (61%) and reading a book (50%) other activities they try to prioritise.
The research was commissioned by Hilton, which has expanded its partnership with Peloton, offering its bikes to hotels across the UK, Germany, and Puerto Rico, and participating properties in Canada.
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Three in ten would rather keep active while away than lounge on a sunbed, or sip on a cocktail (Hilton)Amanda Al-Masri, vice president of wellness at the hotel brand, said: “Wellness can be an influential factor when it comes to holiday choices for some travellers – even when people are away, they don’t want to break their routine or healthy habits.
“Expanding our industry-first partnership with Peloton allows us to offer an elevated wellness experience, whether guests are starting a fitness routine, or are looking to maintain the habits they keep at home.”
The study also found that 24% try to maintain their usual good habits while away from home – and, to do this, 30% always make a list of priorities beforehand, while 29% set time aside each day during their stay.
Nearly three in 10 (28%) only focus on the smaller habits, while 25% set boundaries to help them make more mindful choices, and 22% set a daily to-do list.
But 47% find being away from home allows them more time to focus on their mental and physical wellness.
Despite 87% of those polled, via OnePoll, having every intention of maintaining healthy habits such as this, 14% do find it difficult to stick to them when they are away.
For 74%, not being in their usual everyday routine was their main struggle, while 31% blamed the lack of equipment when away – although exercise facilities are a tip priority for 23% of travellers during the holiday booking process.
Daniel Sprung, senior director of international, partnerships, and commercial at Peloton, said: “We are constantly innovating to meet our members and prospective members where they are.
“Expanding access to our Peloton Bike and extensive content, in partnership with Hilton, was a natural next step.”