21 March 2023 , 11:54
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Supermarkets including Tesco and Asda have launched a range of deals and offers to coincide with Ramadan.
Ramadan is the ninth month of the Islamic calendar.
During the month of Ramadan, Muslims won't eat or drink during the hours of daylight.
Instead, it is common to have one meal just before dawn called the Sahoor meal and another directly after sunset called the Iftar meal.
The end of Ramadan is marked by "Eid-ul-Fitr" - the Festival of the Breaking of the Fast.
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A special celebratory meal is prepared especially for the festival as it is also the first daytime meal for a month.
UK supermarkets have introduced special offers on ingredients for recipes which are often eaten during the Islamic holiday.
Asda
Asda has announced it is celebrating its "biggest Ramadan yet" with 150 new product lines and have created dedicated aisles for Ramadan this year.
These stores are in key areas across the country with high Muslim populations, such as Wembley, Leicester and Sheffield.
For the first time this year, the supermarket chain is offering Ramadan Countdown Calendars with celebratory chocolate treats inside for £3 or 2 for £5.
It also has The Desi Doll Company's bilingual talking Muslim dolls (£25) that speak and sing in English and Arabic.
Some of Asda's offers for this year include:
- 10kg Elephant Atta flour for £7,
- 10kg Laila Basmati rice at £14.50
- 10kg Trophy Basmati rice at £13.50
- KTC’s 400g tins of chopped tomatoes, plum tomatoes, chickpeas and kidney beans are all available at 4 for £2.
- 1kg Lancashire Farm Natural Bio Yoghurt for £1.80,
- Five-litre KTC Sunflower Oil for £8.50
- Four pack x one litre Rubicon Mango Fruit Juice for £5.
You can find Asda's full Ramadan range online here including food, drink, treats, cookware, countdown calendars and children's activity books - along with recipe ideas.
Tesco
Tesco has special displays in its larger stores bringing together a lot of foods typically eaten at Ramadan.
It also has around 20 special offers, with Clubcard prices offering big discounts on the regular cost.
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These include:
- Akash Gold Basmati Rice 10Kg reduced from £18.50 to £12.50
- Tahira 12 Halal Chicken & Beef Burgers 780G reduced from £4.30 to £3.50
- Humza Chicken Seeth Kebab Microwave 600G reduced from £5.50 to £4
- Elephant Atta Chapatti Flour Wholemeal 10Kg reduced from £9.99 to £6.50
When you search for Ramadan produce on Tesco's website it will show you around 108 products and it currently lists 17 as being special offers.
Sainsbury's
Sainsbury's is selling around 367 products for Ramadan this year across essentials, drinks treats and snacks as well as chilled and frozen.
The supermarket chain has also cut the price across a range of products to help with the cost for those celebrating.
The discounted price will be offered until April 25 for the majority however some will finish a little earlier and some do not have an end date.
- KTC Sunflower Oil 5 litres – was £11 now £8.50
- Trophy Basmati Rice 10kg – was £19.50 now £13.00
- KTC Coconut Milk 400ml – was £1.10 now 80p until 22nd April
- Rajah Chilli Ground Spice 1kg – was £4.50, now £4
- Elephant Atta Medium Flour 10kg – was £10 now £6.50
- KTC Minced Garlic Paste – was £1.35 now £1
- Natco Walnut Halves was £8.50, now £7 no end date given
- Shan Special Kheer Mix, was £1.50, now £1.25 no end date given
Co-Op
The smaller supermarket chain Co-Op has created a dedicated page on its online store for Ramadan recipes and across its stores they are offering a handful of offers to those taking part in Ramadan.
These offers include:
- Laila Chilli & lemon grills - 2 For £1.50
- Laila mango chutney poppadom’s - 2 For £1.50
- Laila sweet chilli grills - 2 For £1.50
Morrisons
Morrison's has a "dedicated range" of around 140 products for Ramadan which are available in 131 of its stores and online.
These offers include:
- Laila Gold 10kilo Basmati Rice at £14.50
- Indu's atta medium Chapatti Flour 10kilo at £6.50
- A range of KTC Tins at 4 for £2
You can find all offers from Morrison's under the Ramadan Kareem label on its website.