UK's favourite supermarket crowned by Which? despite winner being 'pricey'

591     0
Which? has named the UK
Which? has named the UK's favourite supermarket (Image: Getty Images)

Marks & Spencer has been named Britain’s best supermarket.

It topped the rankings from consumer group Which? for the third year running. M&S got a customer score of 76%, with five out of five for service, staff availability and helpfulness, store appearance and overall quality of own-label goods and fresh products.

It did well in all elements of the satisfaction survey, except value for money. One customer said: “When l want something a bit special they never let me down (but) can be a bit pricey”. Its low rating for value for money meant M&S missed out on Which? Recommended Provider (WRP) status.

Aldi was in second place on 73%. One shopper told Which?: “Not sure we would be able to afford a big shop anywhere else… couldn't do without Aldi.” Morrisons and Asda were at the other end of the scale for in-store performance, each with an overall score of 64%. Talking about Asda, one shopper told Which?: “I regularly struggle to get everything I need.” Meanwhile a Morrisons customer described the store as “hit and miss”.

Iceland topped a separate online supermarkets table with a customer score of 80%. For the second year in a row, no supermarket achieved the full five stars when it came to value for money. Only Aldi and Lidl got four stars in this category for their in-store offerings, while Iceland was the only supermarket to achieve this online.

Asda praised over inclusive kids clothing range with holes for feeding tubes eiqrkitqikdinvAsda praised over inclusive kids clothing range with holes for feeding tubes

Ele Clark, at Which?, said: “M&S pipped Aldi to first place, showing that – for shoppers who can afford it – quality products and brilliant customer service are still the key to a great in-store experience.

“No supermarket achieved five stars for value for money but the fact Aldi came second shows price is still a top priority for many shoppers who have struggled with spiralling food costs.”

Graham Hiscott

Supermarkets

Read more similar news:

01.02.2023, 15:00 • Finance
Aldi, Lidl and Morrisons shoppers shocked by cost of Lurpak butter and its dupes
01.02.2023, 16:51 • More
Supermarket expert shares little-known box trick that makes veg look 'fresher'
03.02.2023, 01:53 • Finance
UK’s cheapest supermarket is named with up to £26 in savings on a single shop
03.02.2023, 11:18 • Finance
Thousands missing out on £34 a month free help for food costs - how to claim
03.02.2023, 14:13 • More
Savvy woman fed herself for less than £1 per day using items from Tesco
03.02.2023, 15:36 • More
Jamie Oliver shares his top kitchen store cupboard essentials
03.02.2023, 21:28 • News
Man fears 'intrusive' new Morrisons CCTV cameras are peering into his home
04.02.2023, 20:15 • Finance
Co-op meat worth £3.75 packaged with security tags as cost of living bites
04.02.2023, 20:33 • Finance
Shoppers make the switch to 'high-end' supermarket claiming they're saving big
05.02.2023, 12:36 • World
Guest shames hotel for serving frozen supermarket pizza on menu