02 February 2024 , 09:07
1118
0
Research and data firm YouGov has reported an acceleration in sales momentum in the latest quarter, despite a "challenging macro-economic environment".
The London-based company told shareholders it is confident of meeting its financial year guidance, thanks to its "resilient performance". YouGov revealed that recent trading has been boosted by stable demand in its data products and research divisions.
It also noted positive sales from the technology sector, but admitted some other sectors "have been more challenging". The company reported growth in revenues on a like-for-like basis over the half-year to January, taking into account currency headwinds and the impact of acquisitions.
On Friday, YouGov stated: "The board remains cognisant of the challenging market conditions and client budget pressures as we move into the second half of the financial year. Clients are increasingly looking for high-quality, target="_blank">[email protected]