30 December 2023 , 20:13
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Instagram's ‘Queen of Clean’ is leaving her rivals for dust after another hugely successful year.
“Cleanfluencer” Mrs Hinch added £2million to her fortune in 2023, meaning she has earned £7million in just three years.
The 33-year-old – whose real name is Sophie Hinchliffe – has made big bucks from her best-selling books, TV work and online plugs for homecare products. She also has her own Tesco homeware range and her memoir, This Is Me, became a bestseller in 2020. Last week the mum-of-two, from Essex, shared her seasonal tidying tips.
Mrs Hinch, who found fame on Instagram in 2018, suggested donating items to charity or recycling them if you have not used them in a year. She said: “Getting them out of the house is key as you’ve got to make space for new gifts that may come in – especially if you’ve got kids.”
She also said moving heavier furniture and dusting is really satisfying. “Decluttering is a huge one… also giving things a nice wipe down and going through your glassware.”
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Mrs Hinch’s top cleaning tips include putting bicarbonate of soda on stained mattresses, washing-up liquid on oven racks and using tumble dryer sheets to dust mirrors.