17 August 2023 , 08:42
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Brits typically spend just over an hour outdoors every day – but 64% admit they are clueless when it comes to places worth exploring in their local area, research has found.
Six in ten (59%) claim they have a “moderate” level of awareness about what there is to do around where they live – but 32% would struggle to name local places of interest.
However, the survey of 2,000 adults found that three-quarters (74%) say they actively make time in their day to venture outside.
And 24% claim they are doing this now more than ever before, with 61% saying that exploring nature inspires them – and one in five (21%) even citing this as one of the best things about the great outdoors.
Seven in ten (71%) enjoy walking or rambling, while four in ten try to use their time outside to explore nearby hidden gems.
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And it emerged that more than half of those polled (53%) often treat themselves to a trip to the pub after taking part in an outdoor activity.
Seven new walking routes will start from pubs across the UK, and use UV-activated beer mats (PinPep)In response to these findings, and to encourage people to familiarise themselves more with their local surroundings, Beavertown Brewery, which commissioned the study, has created seven new awe-walking routes.
Awe-walking is a mindfulness technique where a walker tries to shift their attention outwards, instead of inwards.
Each walk will start from a participating pub, where beer drinks will use UV-activated beer mats that reveal a secret map once exposed to sunlight, to lead them on an otherworldly walk to a nearby wonder.
Tom Rainsford, at Beavertown Brewery, said: “Working a “pint stop” into a walk with a mate is something we all love. In fact, our research has shown 53% of Brits like to treat themselves to a trip to the pub after a walk.
“This bank holiday, we wanted to add a touch of mystery and lore to your pub walk, with our UV beer maps.”
An average of 64 minutes is spent outside each day – with the typical week seeing three hours spent sitting, five hours spent walking, and four hours exercising.
Nearly half claim being outside helps them foster a deeper connection with nature, while 21% feel it offers opportunities for social interactions.
The OnePoll.com study also found close family members are the preferred company when taking part in outdoor activities (51%).
And when it comes to exploring their local area, 28% enjoy visiting markets or food festivals to experience the outdoor food scene.
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Tom Rainsford added: “Grab your walking boots, finish your pint, and discover that the secret maps hidden in your local pubs aren't the only things to be uncovered in your hometown this weekend.”