09 August 2023 , 14:03
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Jake Paul has accused his brother Logan of "playing both sides" in a heated argument over his deals with rivals KSI and Dana White as part of Prime Hydration.
The elder Paul brother had an infamous set of fights with British YouTube star KSI, which was supposed to be followed by a clash between his younger sibling Jake and the Watford native before the coronavirus pandemic got in the way. And with the fight now seemingly as far away as ever, tensions are still high between Jake and KSI.
However, that didn't stop Logan from mending fences with his old rival and coming together with the Brit to form beverage company Prime, which is heading towards a $1billion valuation. The pair are regularly seen together for the promotion and are now set to co-headline a card named after the drink, which Logan was annoyed was not advertised during Jake's fight with Nate Diaz.
Both events are being broadcast on DAZN pay-per-view, with KSI's Misfits Boxing regularly promoting the Paul-Diaz show during their recent shows. However, there was no mention of KSI and Logan's upcoming 'Prime card' on the Paul-Diaz broadcast this Saturday night, with the elder brother even claiming he was threatened with removal if he brought a bottle of Prime to the show.
"You love to play both sides," Jake told his brother during a recent episode of Impaulsive as the pair got into a heated argument. "It caused issues in our last event when we had other betting partners and drink partners and you walked out with the betting company and the drinks. It caused issues."
Logan Paul and KSI announce new partnership with UFC president Dana White
When Logan complained that he can't be told what to wear, Jake responded "They're paying us millions of dollars but they say 'Hey we don't want this person to be doing this stuff at the event with a competing brand'? Why would I want to promote KSI's event? They could promote you vs Dillon [Danis] but you guys weren't even announced yet."
Logan Paul and Dana White have a close relationship (@LoganPaul / Twitter)
Logan and Jake Paul had a heated argument on yesterday's episode of Impaulsive (Chris Coduto/Getty Images)What do you make of Jake and Logan Paul's argument? Let us know your thoughts in the comments section below!
Logan was aggravated by the decision, having been warned as he travelled across America from Detroit to Dallas that he must not bring any of his drink to the show. At his brother's fight with Tommy Fury, he handed out bottles of Prime to members of the crowd during the walkout and wore gear advertising Barstool Sports Book, which is a direct competitor to Jake's new outfit Betr.
Jake repeated the phrase "playing both sides" regularly throughout the podcast, noting his feeling that Logan uses their relationship as brothers when it's convenient before teaming with his rivals. One example listed was that the younger Paul has taken a hardline stance against UFC boss Dana White over fighter pay issues, while his elder sibling is a lead sponsor for the promotion.
"All of a sudden you're like 'we're brothers' - but where does that rank?" Jake asked. "Sometimes you want it to rank down here and other times you want it to rank up here when it's convenient for you. When Prime can't go into the building 'we're brothers' but when you want to partner with Dana White and KSI you're your own entity?"
Logan responded: "I think when we as brothers become no longer additive to each other and it feels like you or I am trying to take from one another. I don't believe I've ever tried to take from you whereas you, I believe, have tried to take from me - maybe not you but maybe your team."